social media – Your One Stop Digital Solution

A word from B-town on Coronavirus

Nuclay / April 6, 2020

Bollywood celebrities are using their charm, fan following, and the power of social media for the good. Through social media platforms such as Twitter, Facebook, and YouTube, they are running campaigns to make people aware of Coronavirus and the disease it causes, COVID-19. Its symptoms and precautions are what the celebrities are trying their fans and people to make aware of. #CoronaStopKaroNa A video that is widely shared on every social media platform to spread awareness of Coronavirus is that of Kartik Aaryan. His famous Monologue of “Pyaar Ka Punchnama” was deftly molded to fit in the message of “Social distancing”. Akshay Kumar “Hoping that everyone is watching this video from their homes and if not, then it must be because of something very, very important” is how Akshaya Kumar started the video he recently shared on his Twitter handle. Emphasizing the importance to stay indoors, he said people must ask themselves these questions before stepping out: Is it really important for me to go outside? Is it safe? For the first time in life, the winner will be the one who will stay put! This is a race, one which will save us…Say yes to #SocialDistancing please ?? #BreakCorona #TogetherAtHome @mybmc pic.twitter.com/fPIW8UvW13 — Akshay Kumar (@akshaykumar) March 20, 2020 Let’s do our bit – Shah Rukh Khan “Our doctors are risking their lives to treat COVID-19 patients and screening passengers at the airport. And our job is to only support them by being a little conscious about the situation. To wash hands regularly, cover your nose while sneezing and if possible, do not go to crowded places.” The Badshah of Bollywood can be seen saying in a video he shared on Twitter. We must all do our bit and support the officials doing so much for us. #WarAgainstVirus @mybmc pic.twitter.com/TDLpVhtr1F — Shah Rukh Khan (@iamsrk) March 20, 2020 Salman Khan Salman Khan used the microblogging platform, Twitter, to upload a short video where he can be seen saying “it’s not a public holiday”, making his fans understand the seriousness of the situation. Going forward he asked people to wear a mask, wash hands regularly, maintain hygiene and practice social distancing. #IndiaFightsCorona @CMOMaharashtra @mybmc @AUThackeray @Iamrahulkanal pic.twitter.com/l9qPAPs88U — Salman Khan (@BeingSalmanKhan) March 21, 2020 Together we can and we will fight this! In a Rohit Shetty Picturez initiative, a video also shared by CMO Maharashtra Twitter handle, Bollywood artists like Amitabh Bachchan, Anil Kapoor, Madhuri Dixit, Ranveer Singh, Ayushman Khurana among various others can be seen spreading awareness about the deadly virus.

Grow your business with these easy social media tactics

Digital Marketing

Affordable social media tactics to help you grow your business

Nuclay / January 16, 2020

An absolute fact in today’s world is that business and social media have become inseparable. It is very difficult for one to thrive without the other; the relevance between different fields has been made a lot better. There are numerous promoting techniques for social media that are worth exploring. Even if you are a little low on the budget, there are tactics that will be slightly lighter on your pocket, but will nevertheless help you grow your business. We have listed out the different best practices that can help you build your empire. Best quality content A kick-ass content needs to make it to your top priority list so that you may arrive. We have continuously emphasized on the importance of content in our other articles, content on social media handles, ads and websites represent who you are as a brand. There are different types of content that are consumed by the readers, you must know what kind of content you would like to feed our audience. Pay attention to the kind of content that you make available to your audience, curate, review and finalize. Meaningful videos You can always make use of video content, we are able to include this on our list because the videos you make do not have to come at a great price, simple ones can be used too. Let your content tell a story, let it engage with your audience. Begin conversations and awaken emotions. Video content will help you grow your business by contributing to the generation of sales. Email marketing This is one technique that is believed to have a tremendous impact in increasing outreach and closing leads. If you already do not have an existing mailing list, create one and start sending out your business newsletters. Use your emails to let people know where to follow you on social media, you can also use screenshots from your social media on your newsletter. The right platform It is very important to identify and target the right platform; facebook for instance has the reputation of the most widely used social media platform, across all age groups. If you are looking to run your promotions on facebook, then there are options between a paid and unpaid promotion. Be creative and thoughtful with the creatives that you create. Instagram seems a little more popular among the younger generation today, the prominence of facebook, however, remains. Personalized messages Your audience may or may not be an existing consumer of your brand or product, but everybody loves to receive a customized message. By putting out personal messages drafted just for them, you will pass on a sense of authenticity and originality. You can begin by setting up ads and infusing personalized content into the same; make use of the different advertising options on social media platforms. You can target and identify people by location, age, gender and more. Infographics Information is better received when presented in an attractive and appealing manner. You can begin by learning how to create an infographic image. If you do not want to do it on your own, you can take outside help. For instance, Nuclay is a website designing company in Delhi NCR that also proves other designing services. Infographics help in bringing out the creative side of you as a brand, it gives out details as well as attracts more people towards you. Influencer outreach Influencers are those people that are followed by your set of audience. The followers have an inclination towards the recommendation of the influencers, therefore the job here is to get the influencers on your side. You can reach out to them and see if they would like to experience your products and if they like it, they can start posting about it while they get to keep the products. Page/brand reviews Whether you like it or not, people read reviews on social media pages and judge your products partly on those reviews. Get people talking about your brand, make sure that you satisfy your consumers so that they write good online reviews about you and give you maximum rating stars. Online contests can also bring about more engagement and this will in turn drive more people to you. The above methods can be put to use one at a time or you can even club two or three together. Since the main goal is to grow your business, think it through and finalize on the perfect options.

Digital Marketing

Digital Marketing Services That You Must Know About

Nuclay / January 7, 2020

The Father of Modern Marketing, Philip Kotler once said “The most important thing is to predict where clients are going and stop right in front of them”. Likewise, It is important to understand that businesses today are moving from traditional methods to digital marketing services, It is important to know what suits your business, and where your target audience lies. With digital marketing, you reach bigger audiences thus, bigger number of potential clients. Yet, building the right axis around which all your communications revolve, is still the most important aspect. Therefore, we bring to you a comprehensive guide to understand the basics of the most used digital marketing services. This detailed guide will help you build a proper marketing strategy suitable for your business. 1.Social Media Marketing Social media networks are like a cocktail party where all the attendees are dressed and suited up. Assume that you reach the party filled with a lot of people (these are your potential leads). To engage with them, you wouldn’t directly pounce on them and ask them to buy your products. You try to blend in and try to strike up a relevant conversation. You analyze their points and suggest them remedies to get over their problems. That is how you gradually build a rapport and eventually lead them. That is the same way you go about with Social Media Marketing. You slowly build conversations, you gain customer loyalty and then you gain long-term customers. It is a slow process but an effective one. Popular social media sites include – Facebook, Twitter, Linkedin, Instagram, etc. Built-in analytics tools within the social media channels enable businesses/brands to track the effectiveness of their campaigns. Through social media marketing, businesses will be able to tap into a bigger market. This is very much impossible with traditional marketing. Social media marketing can garner a lot of organic traffic through activities like posting text, images, videos, and other content that drives engagement with the audience, while also promoting the images with paid advertising. (Via GIPHY) There are various tools that can be used to assist your social media campaigns. Tools like Buffer help you schedule your posts in advance and plan your social media calendars. Employing such tools with the digital marketing services for your business helps you conduct marketing efficiently. 2. Search Engine Optimization If you’re taking your business online, even though it is just through the use of digital marketing services, it is a must to have a website. But having a website for the namesake is of no use, unless and until you can direct traffic to it. And this is possible by increasing the rank of your website on the search engines– Google, etc. This process is known as search engine optimization (SEO). Google, the most prominent search engine works through layers of algorithms known as crawlers and spiders. These algorithms are responsible for locating the most relevant results for any search query on Google’s search box. For example, if you search “digital marketing services”, these algorithms will scroll through the internet to locate wherever these keywords have been used, basically web pages, blogs, links, etc. Further, there are more than 400 metrics that define the rank of any particular search on Google’s results page. (Via GIPHY) By now, it must be clear that if your website is not SEO optimized, it won’t rank higher or might not even rank anywhere on the search results. But how do you optimize your web pages? Locate keywords using the Google Analytics tool that are relevant for your business. For example, for a mobile phone seller, Google would suggest keywords like “buy mobiles online” or “buy smartphone online”, etc. Use these keywords on your web pages in the relevant areas and design your content around them. Google also ranks website according to the confidence created by them. This confidence means the number of times a user visits a website or technically the number of sessions on a website. It is also created with internal and external links associated with the content. You might find websites creating blogs and sharing them on their social media channels. This is done for the same purpose– to enhance the link building process and direct traffic to the website through social media. Greater the number of sessions on a website, the greater the confidence it possesses. The user experience (UX) on your website is a very important aspect that most businesses usually ignore. If your website garners a good average session duration (i.e. average time spent by users on your website), it helps your Google search rank. It must be understood that a user would only spend time on your website if he/she is amused by the look and feel of it. If the information is not relevant or the interface is non-user-friendly, they would hop-off. Thus, decreasing the average session time, in turn, decreasing your Google rank. Therefore, place engaging pieces of content like images, videos, etc, and use animations that amaze the user on scrolling through your website. You can also run paid ads on Google using Google AdSense/ Google AdWords tools. These ads will appear whenever a user searches through the keywords selected for the campaign, by you. Set a definite budget according to your needs and these ad campaigns will help you gain potential customers inorganically. Search engines are the most important way of increasing traffic. Therefore, SEO becomes the soul of digital marketing services. 3. Email Marketing Email is the one way through which you can communicate directly with your customers, rather than calling them directly. It is a peer-to-peer conversation between two people, even though you might be sending it on behalf of an organization. It goes the same way while using emails as a digital marketing service. Businesses tend to inform their customers about product updates, solve their issues, register requests, etc. It is a great means to keep your customers interested in your brand by getting into their inboxes directly. You can create

Public Relations

Ways to Increase Brand Visibility and Awareness

Nuclay / December 23, 2019

“Brand” is a term that is very commonly used by business owners and professionals. It is a word that has a big and important standing in the world of business and dealings. The nature of the business can be anything from soda manufacturing to professional services like digital marketing, the brand implies to the first thought that comes to one’s mind when a name is mentioned. The imagery, emotions and perception that a person connects a business to, is all planned. For example, KFC has its tagline as ”It’s finger lickin’ good”. This did not come up randomly, it has been thought out, planned, reviewed and finalized. This tagline was intentionally chosen to focus on the taste and how it is just one of the best. Logo colours too, among many other factors, contribute to building a brand. Any business would want to portray their brand as approachable and trustworthy, that is why brand visibility and building requires experts and strategies. Nuclay brings you those strategies in this article, read on to learn more. Social media is important Your business should have a social media handle from which you can share content; this can be on LinkedIn, Twitter, Facebook and Instagram. You can even join common interest groups on these platforms, start a conversation and engage people. You can even find potential clients and pursue an opportunity. Using relevant hashtags and sharing meaningful content will help you establish yourself as a thought leader. Maintaining a blog When you create a blog post, the article has to be keyword optimized. This will help in showcasing your blog in the search results. You can keep reinforcing yourself by raising and discussing issues that your clients may face and offer solutions to the same. Guest blogging is another great method to earn brand visibility, write about the topics that you have expertise in and let more people know of your brand. Linking these articles back to your website is also a healthy practise. Optimization of website It isn’t enough to optimize your blog alone. Optimizing your website for keywords will help in bringing your business and target clients together. Identify the types of terms that your audience is likely to use, use those keywords within the headers and copy of your web pages to bring in more visitors. Be quick and diligent with your follow up process. Reputation management Your goal is to make people become aware of your brand, but it is only worth it if the brand in focus is one with a good reputation. Putting yourself accessible to everyone online has many perks and benefits, but it also has its own risks. So it is advisable to have a reputation management plan in terms of CSR campaigns, conferences, etc. Also, it is never a bad idea to have a crisis management plan in place. Partnerships We discussed the importance of being active on social media earlier, the same platform can help you find other businesses to collaborate with. For example, if your business is about selling plants, seeds and saplings, you can organize a giveaway or a contest in partnership with a brand that deals in living and decor. This way, there is a two way promotion that is beneficial to both parties. Modern network and technology has made the world a smaller place, try to get the most from it. Paid ads Tools like Google ads come into the picture when we talk about paid advertisement. When somebody enters a search pertaining to your service or product, it is your brand that should popped up at the top most results. This activity is best for a short term campaign, especially for new or rebranded businesses. You can keep a check on your budget by carefully selecting your ad copies. Through it all, the best way to up your brand visibility is to stay relevant, do your research and be aware of the industry you’re in. In case you need assistance with your business, allow us to help you by reaching out to us here.

Digital Marketing

6 powerful tips to create the best marketing strategies for growth

Nuclay / November 20, 2019

The development of a successful marketing strategy is first and foremost the full understanding of all issues. The art of marketing is the convergence of all tools and operations to a single point, that of the axis of communication of your business! Here are 6 truths about what is involved in developing the best marketing strategies to conquer your market. 1. Branding, branding, branding! Branding is the first investment a new business should make to conquer the market. A professional and well-established brand image for your company or product and already 50% of the marketing work is done. Branding is, on the one hand, often confused with expensive ads and hiring a brand ambassador on one end or just slapping a logo on the website on the other. Successful marketers understand that branding is who you are as a company, your mission and values. Best marketing strategies work because there is no disconnect between what the brand preaches to be and what the actual experience is for a user who interacts with the brand. When we talk about your brand, we designate an environment that transcends words by its power. This power will be felt through your logo, your colors, your slogan, your interior decor and any other element of communication. 2. Opt for an organized marketing department At first glance, the marketing direction is simple: we are at point A and we must go to point B. Now, how do you go about it? This is where we enter the territory of the marketing expert. For us, it’s as basic as planning your route on a trip with the costs, the hotels, the unexpected. An axis of communication is not only having a website and placing advertising. We are talking about the positioning of your business in the market that will lead to increased business performance through an organized marketing strategy. Strategic development recommends three basic segments: a defined identity, a specific line of communication, and a well-planned and well-managed marketing strategy. 3. Technologies, yes but … The technological world is constantly evolving. I would not recommend that your try and keep up with the every cutting edge technology or trend because, although perhaps conceivable, it does not guarantee the success of your campaign and it could become expensive given the speed of its evolution. However, I recommend that you have an eye open for new technologies that appear on the market regularly over the course of a year. See what works best with your plan. 4. Think “MOBILE” Even the best marketing strategies are not complete without mobile. You are from the generation of laptops, a 10-year-old is from the generation of handheld computers. Since 2008, the entry of smartphones on the market has given a whole new direction to the future and forced companies to completely revise the concept of internet broadcasting. The optimized display of your site on tablet and mobile versions is now a must! Consumers use their mobile devices to research and will often end up shopping online on their computers. Thus, brands must provide more comprehensive, more relevant, better targeted information to encourage consumers to buy directly on smartphones or tablets. 5. Think “CUSTOMER EXPERIENCE” Today, the customer experience is more than just a customer service concept; it is the overarching goal toward which all elements of a marketing strategy converge. The trendy company is now focused on transforming the buying process into a fun and enjoyable experience. With more and more consumers demanding consistent experiences across all channels and devices, it’s critical to understand the buying journey to optimize the end-to-end customer experience. 6. Target your audience Today, marketing is mainly done on the Web. Having developed a well-adapted brand beforehand, the broadcast (or advertising) will take various forms including through a campaign of keywords (like with Google Ads), retargeting by graphic banners, sending newsletters, development of community on social media, social media campaigns and others. This will be complemented by radio / TV campaigns and advertising in different print editions, all perfectly orchestrated in time and the media. The important thing is to coordinate a targeted and orderly marketing, which requires professional and experienced expertise. Do you know the actual performance of your site currently?

Public Relations

Expert tips for running an effective PR campaign

Nuclay / October 25, 2019

It is a known fact that Public relations requires strategizing and planning. Carrying out a PR Campaign takes good teamwork and coordination. In order to get through all the stages of a PR Campaign and achieving great results, researching and understanding the whole process is an integral part. Take British Airways for example, its “Fueled by love” campaign in India beautifully showcased the coming together of two cultures. A heart touching video was created and promoted on different social media channels, the video itself got over 3.9 million views on YouTube. The catch here is that the brand focused on the target audience and understood how emotions can be the major driving force for the campaign. Likewise, a brand should know which factor to emphasize on, depending on the goal and various other aspects of a PR/digital marketing campaign.

Information

Have we learned anything since Cambridge Analytica?

Nuclay / September 2, 2019

In 2018, when Christopher Wiley blew the whistle, the world acknowledged for the first time, how their data could be used to manipulate their minds. Facebook profiles of 370,000 people were used to create a psychological strategy pertaining to more than 87 million profiles, 300 times the initial number, without their consent. The goal was to influence their votes with fake news and directional campaigns, and influence the US Presidential Election. The Cambridge Analytica (CA) and Facebook scandal might be the epitome of corruption in data usage. The end result was massive negative marketing against Facebook. #DeleteFacebook campaign trended all across the world. More than 26% American users deleted Facebook from their phones. But it was never just about the company and their work. Neither was it about one of the biggest companies in the world, overseeing a massive embezzlement below its nose. It was about businesses, including Facebook, taking more data from people than needed and giving away more than they should–often asking permissions in a hidden print–if at all. It has been more than a year since the issue became a front page news in every newspaper. Yet, a year on, have we learned anything from what sparked the greatest privacy awakening? The biggest apparent outcome is that people seek control over their information. There is a feeling that companies can no longer be set free to regulate themselves and many states in the USA have started acting over it. Vermont implemented a law that had compelled data brokers to register with the state. In the coming January, California is implementing a law which will give residents the power to opt out of having their data sold. The Congress is deliberating over a federal data protection law. And it is not limited to just the United States. In February 2019, the UK parliament published a report based on testimonies from CA directors, Facebook executives and dozens of witnesses. It concluded that the Silicon Valley’s tech platforms were out of control, specifically pointing out to Facebook. Alongside the government bodies and agencies taking actions, users also became much aware online. According to a survey published by the Atlantic, around 80% of the people are concerned about their privacy over the internet, and around 83% say that they self-censor on social media. Herein, self-censorship has been defined as “stopping yourself from posting something you might otherwise want to share, because of concerns about privacy“. Around 10% of people reported deleting or deactivating their Facebook accounts. Here are 5 key takeaways for users to keep their data safe online: The internet is full of dishonest players.There are many legitimate-looking organisations that are waiting to phish your data and use it in any way that they want. If a software or application asks for your data, it must be transparent and unsuspicious to its purpose. It is essential to know what your data is being collected for, before you authorise its use. You can be easily mislead.Organisations that engage with communities need to be proactive and must state their privacy instructions clearly. Giving easy to understand guidelines is necessary to build trust. The whole system can be misused.The CA scandal is the biggest example of how outside influencers can manipulate information and influence decisions. Community engagement professionals need to be vigilant and must inspect the data that organisations gather for potential manipulation. If something looks out of the ordinary, it must be investigated further. Privacy must be an option.All users on a platform must ensure that there is a basic guarantee of privacy. It must be ensured that their data is safe, secure and not used for purposes other than the ones stated when the consent is given. The world is connected more than ever before.Many people in the world do not realise how much data is being generated on social media networks or how this data can be manipulated. Today, users are more engaged over the internet than ever. Whether its contacts from work or friends from school, many of us feel disconnected if we take ourselves from social media platforms for a while. It’s good to be on such platforms, but it is your prerogative to understand what information to share and what not to. As people spend a lot of time on the internet it is their responsibility to be safe. Yes, social media is a great source to disseminate information, but user discretion is advised.

Trends

The importance of Website Branding

Nuclay / July 5, 2019

Being worried around plummeting stocks or lack of conversion is not a new thing when it comes to marketing. It’s just a matter of time till you realize that in terms of spreading the word for your business, content is the king. As long as you produce great engaging content there’s nothing that could be detrimental to the traffic on your website. But how do we act then when the content is right and the marketing is executed perfectly? Well, if you are being bewildered by the same question, could we entertain you with “Website Branding”? Let’s have a look. Why Website Branding? It is simplifying your business in a manner that is easy to remember and easily connectable. It is a concept that unifies both marketing and content creation. Branding is a tool that makes people think about your company or organisation when they hear about a product. Thus the answer to the former confusion lies here, within this often set aside and misrepresented, business element. We know understanding the clear importance of this is peculiarly important for you, so here we have dissected a few effects branding could have on your website. #1 Recognition – The Mind Effect “Never forget who your are, the world will not!” Changing the look and feel of your website by plastering your logo all over your network domain would certainly capture the minds of your customers. Yet, it’s not just about that but also adding value to your organisation. Everytime someone sees the logo, they must think of your company. Everytime they hear the name of the company, they must immediately think of the logo. For example, when people hear the name of Nuclay Solutions, they immediately recall an IT solutions company in Gurgaon. Gradually, with your growing business, this transcends to a phase where people start associating with your products. Hence, marketing becomes easier and this distinct image will be more than enough to rule your digital marketing solutions. #2 Credibility – The Trust Effect Fortunately or unfortunately, people judge your business upon the look of it rather than the wit and strength you have put to built it. Same is the case with your website. According to a survey, it takes just 50 milliseconds for a person to decide whether they want to stay on your website or not. It is natural that people put trust in what looks professional and well-built rather than something that looks informal. Same is the case with websites. Having consistent branding a professional look will increase your website’s credibility, thus increasing the traffic. Therefore, branding makes it look legitimate and authentic, helping you grow your business. #3 Bridging – The New and The Old Take the ICC logo for an example. It’s simple, subtle and self explanatory. Anyone who looks at the logo and understand what it stands for. Therefore, it is able to convey to the cricket fans of their existence while at the same time shows the general idea behind the brand to the people who are unfamiliar with cricket. That is how branding should be done. In a way, branding should create a bridge that is for both, the old bonds and the new ones. A good branding campaign doesn’t just help create your name but also helps you create better content, by giving it a space that it can dwell in for a long time. It doesn’t matter how great your business it, if it doesn’t have an enchanting voice, it’s not good. #4 Perspective – The longing Human Beings are social creatures with their minds building notions and opinions all around the day. With social media as the biggest new-age tool in their hands to suffice this daily propensities, consumers are sharing with others their feelings and thoughts about a company. Going beyond the website and leveraging social media depends on a cohesive message that can be shared outside social spheres the company has no control over. A good social impression would last for a long time. A consistent positive relationship with customers will build a consistent brand that builds trust over the long haul while recognising the immediacy of social media. So, branding seems like a good solution to most of your business problems, doesn’t it! Still confused in the if’s and but’s? Nuclay Solutions is an IT solutions company in Delhi NCR. Check us out for all your digital solutions. The look of your website can tell if a person increases your bounce rates or becomes a lead. Is website branding so important? Let us have a look!

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