The development of a successful marketing strategy is first and foremost the full understanding of all issues. The art of marketing is the convergence of all tools and operations to a single point, that of the axis of communication of your business!
Here are 6 truths about what is involved in developing the best marketing strategies to conquer your market.
1. Branding, branding, branding!
Branding is the first investment a new business should make to conquer the market. A professional and well-established brand image for your company or product and already 50% of the marketing work is done. Branding is, on the one hand, often confused with expensive ads and hiring a brand ambassador on one end or just slapping a logo on the website on the other.
Successful marketers understand that branding is who you are as a company, your mission and values. Best marketing strategies work because there is no disconnect between what the brand preaches to be and what the actual experience is for a user who interacts with the brand.
When we talk about your brand, we designate an environment that transcends words by its power. This power will be felt through your logo, your colors, your slogan, your interior decor and any other element of communication.
2. Opt for an organized marketing department
At first glance, the marketing direction is simple: we are at point A and we must go to point B. Now, how do you go about it? This is where we enter the territory of the marketing expert. For us, it’s as basic as planning your route on a trip with the costs, the hotels, the unexpected. An axis of communication is not only having a website and placing advertising. We are talking about the positioning of your business in the market that will lead to increased business performance through an organized marketing strategy.
Strategic development recommends three basic segments: a defined identity, a specific line of communication, and a well-planned and well-managed marketing strategy.
3. Technologies, yes but …
The technological world is constantly evolving. I would not recommend that your try and keep up with the every cutting edge technology or trend because, although perhaps conceivable, it does not guarantee the success of your campaign and it could become expensive given the speed of its evolution.
However, I recommend that you have an eye open for new technologies that appear on the market regularly over the course of a year. See what works best with your plan.
4. Think “MOBILE”
Even the best marketing strategies are not complete without mobile. You are from the generation of laptops, a 10-year-old is from the generation of handheld computers. Since 2008, the entry of smartphones on the market has given a whole new direction to the future and forced companies to completely revise the concept of internet broadcasting.
The optimized display of your site on tablet and mobile versions is now a must! Consumers use their mobile devices to research and will often end up shopping online on their computers.
Thus, brands must provide more comprehensive, more relevant, better targeted information to encourage consumers to buy directly on smartphones or tablets.
5. Think “CUSTOMER EXPERIENCE”
Today, the customer experience is more than just a customer service concept; it is the overarching goal toward which all elements of a marketing strategy converge. The trendy company is now focused on transforming the buying process into a fun and enjoyable experience.
With more and more consumers demanding consistent experiences across all channels and devices, it’s critical to understand the buying journey to optimize the end-to-end customer experience.
6. Target your audience
Today, marketing is mainly done on the Web. Having developed a well-adapted brand beforehand, the broadcast (or advertising) will take various forms including through a campaign of keywords (like with Google Ads), retargeting by graphic banners, sending newsletters, development of community on social media, social media campaigns and others. This will be complemented by radio / TV campaigns and advertising in different print editions, all perfectly orchestrated in time and the media.
The important thing is to coordinate a targeted and orderly marketing, which requires professional and experienced expertise.
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