online business plan

Design an exemplary online business plan from scratch

With a boom in online business, ensuring your business stands out from the rest requires the right planning and direction. Building a compelling online business plan instead of jumping straight and executing your idea will help you achieve each milestone. 

An online business plan will help you determine:

  1. your short-term and long-term goals
  2. the time you will require to achieve your goals
  3. the cost and budgeting

A. Know your business

Evaluate your business with perspective to the following points.

Define your products or services: One thing business should take care of is pre-defining the products and services they would want to offer. It is often seen that management while establishing a business either narrow down previously decided products/services or add up new ones. Businesses need to precisely define the products or services they want to begin with. This eliminates confusion at a later phase of your plan. Of course, as you grow your business, you may add more to your list.   

Examine the business type and sector: Once you define the products or services, examine which sector your business falls into. Research thoroughly about the sector and the customers you would cater to. 

Setting up goals: Your online business plan must include goals for a better understanding of your plans. You can create one by evaluating your current stand and by when you want to achieve those goals. For example, you are building your website from scratch and your goal is to convert five leads into business. Formulating the roadmap ahead can look like the following:-

B. Designing and building your website

A very important aspect of any online business is a website. Your website is 24*7 face of your online business.

Finding and purchasing your domain name: The domain name is the address of a website. For example, https://www.google.com is the domain name of Google. A domain name is unique for a website and cannot be shared with any other website. You need to purchase one so that you have a unique address for your website.

Buying a suitable web host: To ensure a website is up and running 24*7 requires supercomputers. A web hosting service provider will ensure that your website flashes up on a computer screen at any given point of time. Buy yourself a webspace from a web hosting service provider. We understand domain name and web hosting may sound tricky. If so, you can consult an IT solutions company.

Website designing: A great user interface means a better conversion rate. For a website to have a remarkable user interface, invest time and money in creating an exceptional web-design. Being one of the best website designing company in Delhi, we ensure that the design is not only aesthetically appealing but also in compliance with Search Engine Optimization (SEO). 

Website development: After designing, the web needs to be made dynamic. Website development is the process of building and maintaining the website. Web development requires a variety of programming languages, tools, and frameworks. 

C. Craft a compelling marketing plan

Market research: Before drafting a marketing plan, you need to research about the competitors and customers. Look for what your competitors are doing to entice the audience. Build your audience list for social media campaigns and other online campaigns based on your research.

Crafting a marketing strategy: Build a marketing strategy in accordance with your goals. Include some unique marketing ideas. Think of what can be done differently to draw the attention of your customers. Make a list of online channels where you would like to market and build a marketing plan accordingly. 

Start designing your online business plan prior to implementing your business idea. This will take you a long way in achieving your goals and climbing the ladder of success. 


Lekha Nair

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