website branding

The importance of Website Branding

Being worried around plummeting stocks or lack of conversion is not a new thing when it comes to marketing. It’s just a matter of time till you realize that in terms of spreading the word for your business, content is the king. As long as you produce great engaging content there’s nothing that could be detrimental to the traffic on your website. But how do we act then when the content is right and the marketing is executed perfectly? Well, if you are being bewildered by the same question, could we entertain you with “Website Branding”? Let’s have a look.

Why Website Branding?

It is simplifying your business in a manner that is easy to remember and easily connectable. It is a concept that unifies both marketing and content creation. Branding is a tool that makes people think about your company or organisation when they hear about a product. Thus the answer to the former confusion lies here, within this often set aside and misrepresented, business element. 

We know understanding the clear importance of this is peculiarly important for you, so here we have dissected a few effects branding could have on your website.

#1 Recognition – The Mind Effect

“Never forget who your are, the world will not!”

Changing the look and feel of your website by plastering your logo all over your network domain would certainly capture the minds of your customers. Yet, it’s not just about that but also adding value to your organisation. Everytime someone sees the logo, they must think of your company. Everytime they hear the name of the company, they must immediately think of the logo. 

For example, when people hear the name of Nuclay Solutions, they immediately recall an IT solutions company in Gurgaon.

Gradually, with your growing business, this transcends to a phase where people start associating with your products. Hence, marketing becomes easier and this distinct image will be more than enough to rule your digital marketing solutions.

#2 Credibility – The Trust Effect

Fortunately or unfortunately, people judge your business upon the look of it rather than the wit and strength you have put to built it. Same is the case with your website. According to a survey, it takes just 50 milliseconds for a person to decide whether they want to stay on your website or not. It is natural that people put trust in what looks professional and well-built rather than something that looks informal. Same is the case with websites. Having consistent branding a professional look will increase your website’s credibility, thus increasing the traffic. Therefore, branding makes it look legitimate and authentic, helping you grow your business.

#3 Bridging – The New and The Old

Take the ICC logo for an example. It’s simple, subtle and self explanatory. Anyone who looks at the logo and understand what it stands for. Therefore, it is able to convey to the cricket fans of their existence while at the same time shows the general idea behind the brand to the people who are unfamiliar with cricket. That is how branding should be done.

In a way, branding should create a bridge that is for both, the old bonds and the new ones. A good branding campaign doesn’t just help create your name but also helps you create better content, by giving it a space that it can dwell in for a long time. It doesn’t matter how great your business it, if it doesn’t have an enchanting voice, it’s not good.

#4 Perspective – The longing

Human Beings are social creatures with their minds building notions and opinions all around the day. With social media as the biggest new-age tool in their hands to suffice this daily propensities, consumers are sharing with others their feelings and thoughts about a company. Going beyond the website and leveraging social media depends on a cohesive message that can be shared outside social spheres the company has no control over. A good social impression would last for a long time. A consistent positive relationship with customers will build a consistent brand that builds trust over the long haul while recognising the immediacy of social media.

So, branding seems like a good solution to most of your business problems, doesn’t it!

Still confused in the if’s and but’s? Nuclay Solutions is an IT solutions company in Delhi NCR. Check us out for all your digital solutions.

The look of your website can tell if a person increases your bounce rates or becomes a lead. Is website branding so important? Let us have a look!

Sarilya Jaiswal

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