Why consider Salesforce for nonprofit fundraising?


Writer & Blogger

It is not just businesses but also nonprofits who are grappling to manage a huge amount of data. For nonprofits and charities, these data are related to funds, finance and donors; campaign execution; and overall operations. If that wasn’t enough, small nonprofits have to compete with charity and fundraising organizations that have a much larger budget. 

In this ever-growing technical age, large nonprofits have the leverage to procure expensive tools and software. This leaves small and medium-sized nonprofits with no other option other than to opt for software that can better manage operations and campaigns. 

Switch to a CRM

Do away with your traditional method and switch to CRM (Customer Relationship Management) software for better handling of funds, reports, marketing, and events. But nonprofits – with a limited budget- cannot afford to purchase a full-fledged CRM.

That assumption is waning as Salesforce stepped in and introduced scalable solutions for nonprofits at a very little cost. The attribute of salesforce to help empower multinational NGOs, foundations and social welfare organizations without taking a toll on their budget, makes it the best CRM for nonprofits. 

why choose crm for your nonprofit

Salesforce reckons that technology has the capability to change the world when used for good. They do so by empowering nonprofits through solutions that provide insights through cloud computing technologies and thus help optimize fundraising. 

Transforming nonprofit domain with Salesforce Nonprofit Success Pack

The Nonprofit Success Pack (NPSP) is tailor-made for nonprofits and charities to manage campaigns, donations, donors and, volunteers more efficiently. NPSP is specifically designed for the needs of nonprofits such as managing households, leads, reports and more You may extend the capabilities of NPSP through salesforce integrations with the umpteen number of apps that are available on the Salesforce AppExchange. 

Salesforce Nonprofit Success Pack

The “Power of Us” Program

You must be familiar with various donations. Technology donations shall be something new for you. 

Salesforce, with a mission of empowering nonprofits, provides its technology in the form of 10 Enterprise Edition CRM Lightning subscriptions at no cost at all. Salesforce loves to call this the “Power of Us” program. 

The “Power of Us” Program

Along with the 10 free subscriptions, under the Power of Us program, nonprofits also receive deep discounts on additional subscriptions, products, services, training, and events. This is otherwise a $20,000 per year program that nonprofits get for free.

The NPSP and Power of Us program are some of the continuing efforts by salesforce to build a better future with technology. These programs by Salesforce are loaded with dozens of features that can be tailored to meet nonprofit needs. Leverage this opportunity and boost your fundraising.


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