After creating a website for your online business, you still have one last, but absolutely necessary task to accomplish- to place your website in front of the right users and attract traffic. Here are 10 tips for promoting a website to your targets and on Google search.
Think about your email signature
First, think about your emails. You probably write a dozen per day for customers, prospects, partners … and for that, you probably use a professional email address. Why not simply add your website in your signature? It’s a simple and effective way to make your site known. For that, it’s easy, just go to your email settings and customize your signature.
Create a newsletter
In addition to your email signature, you can also use the newsletter to direct your customers to your website. It is sent on a regular basis and generally informs the reader about your company such as the release of new articles from your blog or promotions and special discounts. Your newsletter should only provide an attractive summary of this information and it should be of interest to your audience. The goal is to create the desire for the user to click on the link that will redirect to the website or blog that details the reader about your online business.
Do not forget your traditional communication media
Your paper communication supports, such as your business card, your brochures, … or your invoices can be great ways to promote your website. You can update them by adding the link of your new website to these materials.
Reference your website to directories
Online directories can search for providers quickly. To make your website appear on one of them, all you have to do is choose the directories that best match your sector of activity and register yourself there. Your presence on these directories will improve your SEO and therefore your position in the search engines.
Promote your website on social networks
A contest, a special offer, a survey … All means are good to communicate on social networks and put forward your website. On Facebook, the section “About your company” allows to place your website in front of your community. Then you can also share posts with a link to your site to encourage people to click on them (share a recent discount for local buyers, for example).
Advertisements are another way to promote your website through Facebook. Not only do millions of people use this social network every day, but you can also specify your advertising criteria in a very specific way: indicate a category of people, age or interests, for example. In addition to this, do not forget that sharing your posts is possible, which multiplies the views of your publications. Apart from Facebook, you can also be present on Instagram, Twitter, LinkedIn, etc. according to your sector of activity and your needs. Remember that each social network has its own features, strengths.
Like social media posts, videos can be easily shared, which will increase your visibility. Unlike simple posts, video brings a real plus to a message and can provoke different emotions through the combination of images, message and music. Be careful however that the content of your video must be relevant to your industry and therefore relevant to your target.
Focus on opinions and recommendations
Before buying a product or a service, our first reflex is generally research on the Internet. But for some years now, when we perform a search, Google offers us a list of addresses of institutions. For each of these addresses, in addition to general information such as the phone number or URL of the online business website, Google also provides information by customers. These notes can be useful to bring traffic to your website because they encourage people to trust you and learn more about you. They will influence your future customers and your reputation. So feel free to ask your customers to leave a review on your company’s Google My Business account or on Facebook. Satisfied customers are often the best ambassadors of your brand and web users tend to trust their peers more than your sales pitch.
Use natural referencing
Natural Search (SEO) is to search for keywords typed by users in search engines like Google. Depending on these keywords, search engines will offer different websites to the user. The goal of SEO is to appear in the first search results so that your site is visible and that users are likely to click on it.
Write blog articles
One of the techniques of SEO is to produce quality content on a regular basis. The blog can therefore be a valuable help to improve your SEO. You will be able to talk about various subjects related to your sector of activity. These different articles will attract visitors to your site and at the same time, increase your brand recall. The blog also lets you tell Google that you have relevant content that is updated regularly.
Use paid referencing
If you want to quickly increase your traffic, search engines like Google, Bing or Yahoo! can bring traffic to your website through PPC (pay-per-click) Internet advertising. Depending on the keywords chosen, your ad will appear in the search engines and you will pay a price for each click obtained. Thanks to paid search, search engines will show you before the first search result when the user types the keywords you have purchased. So be careful to choose these.
A website will not be very useful if it is not known to anyone. Promoting your business online can bring you many benefits such as increasing your visibility, thereby increasing your turnover. So you have to promote your website as often as possible and on as many media as you can.
Do you want a conversion oriented website? Need help with your online business plan? At Nuclay, our digital marketing consultants can help you with :
A thorough analysis of your brand
- Optimal SEO
- Continuous improvements on your paid campaigns.
- Leave us a comment below to learn more.