On an average, it is advisable to review your websites at least every two to three years, sooner, if you are a website design company. This allows for your content to be fresh, and website to be well adapted to newer technologies and evolving user behavior.
This gives us the opportunity to make a point about what you can implement in your web design in 2020.
Not surprisingly, some ideas from 2019 stay, and others are gaining momentum.
1. Websites that speak.
For any service provider, chat boxes will continue to be important. The development of artificial intelligence allows for exchange of more and more useful information.
Internet users like these small boxes to have a 24/7 answer. In addition, chat boxes facilitate the websites that might have issues, which makes them even more useful.
2. Backgrounds that come alive.
We have been talking about the importance of video content for marketing.
If you wander on the web, you will notice that the video content has really invaded our screens and that it is placed more and more in the background.
Use video background on your website.
Today the video is not only used to entertain the user and / or to diversify the content of a web page.
The goal is to provide visually relevant information to users who no longer take the time to read the texts of a site, and capture their attention.
In addition, this trend goes hand in hand with the desire to add an immersive content experience for users.
3. Always more interaction
3D takes more and more space on websites. 2020 trend in web design is moving towards interactive 3D.
You will not just show your products from every angle and situation, to make them more real. You will allow users to act with what they see, by changing the lighting, angle, color, in order to offer them a real experience.
They will spend more time on your site, which is good for your SEO as well as engagement.
4. Menus change shape
Sites go even further than responsive design . They are now thought directly for use on mobile screen.
This is how menus, traditionally at the top of computer screens, move down. They respond to the usual use of smartphones: it is down that we put his finger to navigate!
Still inconceivable a few years ago, one of the trends that shakes up the very famous hamburger menu is the horizontal scroll for menus, especially on the mobile. Imported from mobile applications, this concept is gradually taking its place on the web.
5. Special attention on textures
Seeking to become more and more real in the virtual world, web design 2020 will increasingly focus on textures.
The visuals will thus be anchored in reality, almost solid. It will be possible to see the grain of the wood, the folds of the fabric, whether for the backgrounds, for the banners, or for the photos of the products.
If those who consult your website want to reach out to touch it, it’s because you’re on the right track!
6. Fonts forget diets and get fat
The choice of a typography impacts the reading of a text. By opting more and more often for bold fonts, it will be easier to guide readers.
You will notice that it is often the main titles that are highlighted in order to deliver the information more quickly. Subtitles meanwhile they want more lights.
You can even add a few colors to emphasize them even more. However, we must be careful not to overload the page words so highlighted!
7. At the crossroads of the photo and the illustration
If there is one trend on which you will not be able to make the impasse in 2020, it is the meeting between the real shots and the drawings.
Whether it is to surround a person with drawn features, with a little more elegance than those who add a mustache on a photo, or delimit a portrait with illustrated areas, the goal is to bring more dimension to a flat photo.
What do you think of these trends for 2020? As a web design company, we highly recommend some solid action. Be careful though: relying on trends does not mean curbing your creativity, quite the opposite!
If you want to delegate this work to a professional, think of Nuclaysolutions.com to accompany you in your web projects.