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Salesforce trends 2020
Salesforce

Popular Salesforce trends to watch out for in 2020

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As a critical engagement platform, Salesforce has grown and emerged by connecting brands and employees to their customers. A lot of organizations are adopting Salesforce to manage their work better and improve operations. A Salesforce development company is the ideal approach for any brand that wishes to align itself with Salesforce. Nuclay Solutions is a good example, with its certified experts that can guide you through the process of adopting the system. There have been many predictions that are doing the rounds as to what could be in store for and through Salesforce, let us have a look at the various trends that are expected to dominate the system and the industry this year. Upgrade for all Salesforce users As per the Spring’19 release notes, Salesforce has made it known that only the more intuitive and user-friendly Salesforce 2.0 (dubbed ‘Lightning’) will receive important upgrades. This now means that users of the older and ‘classic’ rendition will be missing out on numerous modern, productivity-enhancing features. Currently, there are different exciting new features that are already and only available on Lightning. This includes Einstein, customizable dashboard, Snap-in chat, Smart Macros and calendar enhancements.It is now time for organizations to urgently migrate from Classic to Lightning. A failure to do this would mean risking to be left behind in the race for effectiveness and efficiency. It is clear that Lightning is the immediate future and the adoption of smart change management tactics is the need of the hour.  Einstein Voice A lot of us love Alexa and how it functions, well here is the Alexa of Salesforce. Einstein works by enabling users to conversationally interact with the Salesforce platform. This interaction can be done through the mobile app or smart speakers e.g. Alexa, Echo, Google Home. This brings about empowerment among users by driving operations and tasks through spoken instructions; it uses AI to suggest changes, updates and set reminders. There are numerous customer success stories from the pilot that indicate that Einstein Voice is the next big thing or adoption to drive productivity and customer success. “It would not only be more convenient but will also help in improving the quality of work”, says Ranbir Das, Nuclay’s certified Salesforce trainer. This surely can be seen as a promising addition for all techies in a Salesforce development company and business owners. Salesforce Blockchain A low code software that offers the open-source Blockchain technology from the Hyper-ledger, Salesforce Blockchain is the main asset of the lightning platform and it makes it possible for users to move, monitor and handle their own apps, networks and other workflows. It also initiates companies of partners and several third parties. A distributed set of public ledges is offered by Blockchain, and these can be shared in between all the secured partners, it enables them to organize a variety of used cases. The data that gets combined with main CRM workflows, which in turn helps in developing the latest business process and samples for sales, marketing, services and other related set of tasks. More power to CRM There has been a handful of acquisitions made by Salesforce in the year 2019 and a majority of those acquisitions has reached up to billions of dollars. Through acquisition, it is evident that Salesforce aims to bring about different technological edits into its future CRM offering. Some of these changes would include location-based intelligence software integration (MapAnything), synchronizing enterprise data in the cloud (Griddable) and improving field service offering in Salesforce Service Cloud (ClickSoftware), among others. Salesforce,this year, is highly likely to expand its CRM solutions targeted specifically to meet the requirements of specific industry verticals. In order to support this, Consumer Goods Cloud and Manufacturing Cloud has been introduced by Salesforce, respectively for the retail and manufacturing industries. Customer satisfaction Surely, data analysis, data and system integration and AI are all striking trends. But the ultimate goal is to improve customer satisfaction and experience. This factor is currently put at the centre of the ‘Goliath’ CRM’s strategy. Even the State of Sales report 2018 mentions that for Salesforce, customer satisfaction is highly expected and anticipated to become the #1 sales metric. It is also highly important for entities like Salesforce to prioritize the mobility needs of sellers that are not being fulfilled. The introduction of better mobile networks is now making it all the more necessary to improve the security, speed, and reliability of consumer-grade mobile experiences and enterprise. With an attempt to break technical barriers between sellers and selling, Salesforce has now introduced mobile SDK which enlarges its mobile capabilities beyond just field service agents. The above points can help business owners and IT team of a Salesforce development company to see the disruptive technologies that can help an organization achieve the maximum ROI. Be sure that you invest in the analytics-driven and personalized digital adoption platform to grow your business. 

2020 Digital marketing trends
Digital Marketing, Trends

Digital marketing trends for 2020

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If you are a digital marketer, you must be well aware of Professor Kotler and his idea of “Three Types of Marketing”. While talking about the concept of Marketing 3.0, he said,“Only a few companies work in this instance. Marketing 3.0 means understanding that getting to know the client is much more than finding a person interested in your product”. Today, more and more companies are following this idea – understanding and getting to know the client. With the beginning of a new decade and the influence of machine learning and artificial intelligence on digital marketing services, new doors to greater opportunities are about to open. If you are out-of-date with your marketing skills, you’re limiting your brand’s reach. You may be very well unaware of new digital marketing trends, but your potential customers and your competitors, might know them already. To help you keep up the pace, we have curated the following trends to look out for in 2020. Chatbots – Personal assistance without the need of an actual person. The technological advancements that we are looking at today are breathing new life into Chatbots. They are becoming more powerful and persuasive than the previous years. Chatbots help you create a 1 to 1 interaction with your client, which can surely not be compared with broadcasting messages to customers or showing them an advertisement. Investing in chatbots for digital marketing services would give you a great advantage over your competitors, as leading a trend rather than following it could give you greater results that you become known for. Read – Why consider chatbots for your marketing strategy? Shoppable posts – There is a new term being coined parallel to e-commerce, known as social commerce. It refers to buying products directly from social media posts. These posts were launched by Instagram in 2019 and they’re getting more and more attention. According to a report, at least 54% of users use such posts to research products. Direct Messaging – As a means of increasing sales, brands are using Direct Messages to streamline customer service. The users can directly talk to the brand about the product they are looking for. With messaging apps like Messenger, WhatsApp, Viber and Facebook, brands are creating more direct connections with their customers. It is a convenient way of forming relationships with customers, addressing complaints or taking orders. This technique works best when a brand encourages its users to message them by providing their handle or username. Sentiment Analysis – It is a part of digital marketing services which analyzes the user’s reactions to a product or service. Mostly, online reviews aren’t totally black-and-white. There’s always an area that you can use to identify what the user wants to convey. Maybe they like a product but aren’t that happy with a particular feature. Maybe the product is okay but it is not what they were expecting. Sentiment analysis uses a lot of data and algorithms to skim through responses and evaluate them. You can use the insights to fine tune your products, create strategies, change your approach and increase your sales. Emails – It is the oldest yet one of the most evolved aspects of digital marketing. Recently, we have seen a swift decline in emails that contain plain-texts. They have been replaced by great designs that look much different from a simple HTML design. Emails could go into 2020 with new features like smart buttons for redirecting them to your purchase pages, and other interactions.  These new email designs don’t just impress your customers, but make them look forward to receiving your mail, keeping them engaged and increasing conversions. It’s worth making sure your emails are engaging and beautiful. Read : Email Marketing : A Beginner’s Guide If you’re looking to upgrade your brand approach with digital marketing services, it is great that you follow the current trends. Want to start today? Contact Us and we would be pleased to help you.

Web Design Trends 2020 | Nuclay
Trends, Website Design

7 design trends for 2020 as recommended by a web design company 

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On an average, it is advisable to review your websites at least every two to three years, sooner, if you are a website design company. This allows for your content to be fresh, and website to be well adapted to newer technologies and evolving user behavior.  This gives us the opportunity to make a point about what you can implement in your web design in 2020. Not surprisingly, some ideas from 2019 stay, and others are gaining momentum. 1. Websites that speak. For any service provider, chat boxes will continue to be important. The development of artificial intelligence allows for exchange of more and more useful information.  Internet users like these small boxes to have a 24/7 answer. In addition, chat boxes facilitate the websites that might have issues, which makes them even more useful. 2. Backgrounds that come alive. We have been talking about the importance of video content for marketing.  If you wander on the web, you will notice that the video content has really invaded our screens and that it is placed more and more in the background. Use video background on your website. Today the video is not only used to entertain the user and / or to diversify the content of a web page. The goal is to provide visually relevant information to users who no longer take the time to read the texts of a site, and capture their attention. In addition, this trend goes hand in hand with the desire to add an immersive content experience for users. 3. Always more interaction 3D takes more and more space on websites. 2020 trend in web design is moving towards interactive 3D. You will not just show your products from every angle and situation, to make them more real. You will allow users to act with what they see, by changing the lighting, angle, color, in order to offer them a real experience. They will spend more time on your site, which is good for your SEO as well as engagement. 4. Menus change shape Sites go even further than responsive design . They are now thought directly for use on mobile screen. This is how menus, traditionally at the top of computer screens, move down. They respond to the usual use of smartphones: it is down that we put his finger to navigate! Still inconceivable a few years ago, one of the trends that shakes up the very famous hamburger menu is the horizontal scroll for menus, especially on the mobile. Imported from mobile applications, this concept is gradually taking its place on the web. 5. Special attention on textures Seeking to become more and more real in the virtual world, web design 2020 will increasingly focus on textures. The visuals will thus be anchored in reality, almost solid. It will be possible to see the grain of the wood, the folds of the fabric, whether for the backgrounds, for the banners, or for the photos of the products. If those who consult your website want to reach out to touch it, it’s because you’re on the right track! 6. Fonts forget diets and get fat The choice of a typography impacts the reading of a text. By opting more and more often for bold fonts, it will be easier to guide readers. Wide typography You will notice that it is often the main titles that are highlighted in order to deliver the information more quickly. Subtitles meanwhile they want more lights. You can even add a few colors to emphasize them even more. However, we must be careful not to overload the page words so highlighted! 7. At the crossroads of the photo and the illustration If there is one trend on which you will not be able to make the impasse in 2020, it is the meeting between the real shots and the drawings. Whether it is to surround a person with drawn features, with a little more elegance than those who add a mustache on a photo, or delimit a portrait with illustrated areas, the goal is to bring more dimension to a flat photo.  What do you think of these trends for 2020? As a web design company, we highly recommend some solid action. Be careful though: relying on trends does not mean curbing your creativity, quite the opposite! If you want to delegate this work to a professional, think of Nuclaysolutions.com to accompany you in your web projects.

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