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Best Customer Engagement Strategies
Digital Marketing

Best Customer Engagement Strategies to Boost Brand’s Growth

We are all aware of the competitiveness in the business industry that comes with this era. One of the key solutions in order to stay on top of the game is promoting and sustaining engagement among the audience. Creating and adopting digital solutions are a great way to go about it; it only strengthens the foothold of your brand or organization in the industry. Customer engagement is all about building an intense bond with your customer so that brand awareness and customer loyalty stem out of it. This can be achieved through marketing campaigns on social media, updated and new content on the website, email marketing campaigns and responsive CTA buttons on your site. This will persuade users to spend more of their time on the website to obtain pieces of information such as ebooks and subscriptions. Personalized content There will be an increase at the rate in which your audience engages with your brand, once you start creating personalized content on your website. This will help you present your brand as one with a personality, people like the feeling of talking to a human being rather than just another brand. The chat box for instance can be personalized, encouraging visitors to engage and converse.  Personalized direct communication First you begin with content on your website, then you focus on one to one communication with your customers. An ideal way to uplift a brand is to strike a personal communication with your customer, this will make the customer more attentive towards you and what your brand wants to convey. An automated email to your customers is a perfect idea; this will be based on actions such as anniversary, birthdays, promotional offers, sign-ups and the like. A purchase recommendation based on their interests will definitely help you gain the attention and trust of your target audience. A lot of companies also send questionnaires aimed at understanding their customers better; questions may attempt to find out where the customers generally shop and what style is their favourite.  The Barter system By this, we only and simply mean that there should be a reward for any action that your audience takes at your brand’s behest. The concept of Barter system plays an extremely important role in this strategy. When a request is made to your customer to share a feedback or leave a review based on your services or product, offer something in return. This can be in the form of a discount, coupon or a special offer. This will create an engaging relation, that can in turn lead to more involvement of your customer in the future.  Blend with social media A lot of social media apps are mobile friendly, this makes it all the more necessary to be present on social media and share your story. Digital solutions do not have to be expensive all the time, it can also mean making do with what is already available. You can create social media stories using testimonials from clients. You can also post videos where your customer talks about the service that you’ve provided. For instance, there is IGTV on instagram that you can make use of. These kinds of social media activities will increase your brand presence, its popularity and will also help you in earning appreciation for your good work done. You can also reach out to influencers and request them to review your products in exchange for goodies. There are just so many activities that can be done on social media. Analytics system Technology today has given birth to an affordable analytics system that has made the customer’s engagement with the service or product, more accessible. An analytical system provides more visibility of the customer interaction with the product and services. The system also enables your organization to gather data, the data thein is used to prepare the required report to identify and analyze the loopholes and performance of the campaigns. By using an analytics report, you can evaluate where you are lacking and succeeding. It shows you where you need to pay more attention in order to drive better customer engagement. The rules of running a brand doesn’t stop at customer engagement, it also involves other plans and digital solutions that will keep your brand thriving. For digital marketing campaigns that work, you can always reach out to Nuclay here. 

Digital Marketing Services
Digital Marketing

Digital Marketing Services That You Must Know About

The Father of Modern Marketing, Philip Kotler once said  “The most important thing is to predict where clients are going and stop right in front of them”. Likewise,  It is important to understand that businesses today are moving from traditional methods to digital marketing services, It is important to know what suits your business, and where your target audience lies. With digital marketing, you reach bigger audiences thus, bigger number of potential clients. Yet, building the right axis around which all your communications revolve, is still the most important aspect. Therefore, we bring to you a comprehensive guide to understand the basics of the most used digital marketing services. This detailed guide will help you build a proper marketing strategy suitable for your business. 1.Social Media Marketing Social media networks are like a cocktail party where all the attendees are dressed and suited up. Assume that you reach the party filled with a lot of people (these are your potential leads). To engage with them, you wouldn’t directly pounce on them and ask them to buy your products. You try to blend in and try to strike up a relevant conversation. You analyze their points and suggest them remedies to get over their problems. That is how you gradually build a rapport and eventually lead them. That is the same way you go about with Social Media Marketing. You slowly build conversations, you gain customer loyalty and then you gain long-term customers.  It is a slow process but an effective one. Popular social media sites include – Facebook, Twitter, Linkedin, Instagram, etc.  Built-in analytics tools within the social media channels enable businesses/brands to track the effectiveness of their campaigns. Through social media marketing, businesses will be able to tap into a bigger market. This is very much impossible with traditional marketing. Social media marketing can garner a lot of organic traffic through activities like posting text, images, videos, and other content that drives engagement with the audience, while also promoting the images with paid advertising. (Via GIPHY) There are various tools that can be used to assist your social media campaigns. Tools like Buffer help you schedule your posts in advance and plan your social media calendars. Employing such tools with the digital marketing services for your business helps you conduct marketing efficiently. 2. Search Engine Optimization If you’re taking your business online, even though it is just through the use of digital marketing services, it is a must to have a website. But having a website for the namesake is of no use, unless and until you can direct traffic to it. And this is possible by increasing the rank of your website on the search engines– Google, etc. This process is known as search engine optimization (SEO).  Google, the most prominent search engine works through layers of algorithms known as crawlers and spiders. These algorithms are responsible for locating the most relevant results for any search query on Google’s search box. For example, if you search “digital marketing services”, these algorithms will scroll through the internet to locate wherever these keywords have been used, basically web pages, blogs, links, etc. Further, there are more than 400 metrics that define the rank of any particular search on Google’s results page.  (Via GIPHY) By now, it must be clear that if your website is not SEO optimized, it won’t rank higher or might not even rank anywhere on the search results. But how do you optimize your web pages? Locate keywords using the Google Analytics tool that are relevant for your business. For example, for a mobile phone seller, Google would suggest keywords like “buy mobiles online” or “buy smartphone online”, etc. Use these keywords on your web pages in the relevant areas and design your content around them. Google also ranks website according to the confidence created by them. This confidence means the number of times a user visits a website or technically the number of sessions on a website. It is also created with internal and external links associated with the content. You might find websites creating blogs and sharing them on their social media channels. This is done for the same purpose– to enhance the link building process and direct traffic to the website through social media. Greater the number of sessions on a website, the greater the confidence it possesses. The user experience (UX) on your website is a very important aspect that most businesses usually ignore. If your website garners a good average session duration (i.e. average time spent by users on your website), it helps your Google search rank. It must be understood that a user would only spend time on your website if he/she is amused by the look and feel of it. If the information is not relevant or the interface is non-user-friendly, they would hop-off. Thus, decreasing the average session time, in turn, decreasing your Google rank. Therefore, place engaging pieces of content like images, videos, etc, and use animations that amaze the user on scrolling through your website. You can also run paid ads on Google using Google AdSense/ Google AdWords tools. These ads will appear whenever a user searches through the keywords selected for the campaign, by you. Set a definite budget according to your needs and these ad campaigns will help you gain potential customers inorganically. Search engines are the most important way of increasing traffic. Therefore, SEO becomes the soul of digital marketing services. 3. Email Marketing Email is the one way through which you can communicate directly with your customers, rather than calling them directly. It is a peer-to-peer conversation between two people, even though you might be sending it on behalf of an organization. It goes the same way while using emails as a digital marketing service. Businesses tend to inform their customers about product updates, solve their issues, register requests, etc. It is a great means to keep your customers interested in your brand by getting into their inboxes directly.  You can create

2020 Digital marketing trends
Digital Marketing, Trends

Digital marketing trends for 2020

If you are a digital marketer, you must be well aware of Professor Kotler and his idea of “Three Types of Marketing”. While talking about the concept of Marketing 3.0, he said,“Only a few companies work in this instance. Marketing 3.0 means understanding that getting to know the client is much more than finding a person interested in your product”. Today, more and more companies are following this idea – understanding and getting to know the client. With the beginning of a new decade and the influence of machine learning and artificial intelligence on digital marketing services, new doors to greater opportunities are about to open. If you are out-of-date with your marketing skills, you’re limiting your brand’s reach. You may be very well unaware of new digital marketing trends, but your potential customers and your competitors, might know them already. To help you keep up the pace, we have curated the following trends to look out for in 2020. Chatbots – Personal assistance without the need of an actual person. The technological advancements that we are looking at today are breathing new life into Chatbots. They are becoming more powerful and persuasive than the previous years. Chatbots help you create a 1 to 1 interaction with your client, which can surely not be compared with broadcasting messages to customers or showing them an advertisement. Investing in chatbots for digital marketing services would give you a great advantage over your competitors, as leading a trend rather than following it could give you greater results that you become known for. Read – Why consider chatbots for your marketing strategy? Shoppable posts – There is a new term being coined parallel to e-commerce, known as social commerce. It refers to buying products directly from social media posts. These posts were launched by Instagram in 2019 and they’re getting more and more attention. According to a report, at least 54% of users use such posts to research products. Direct Messaging – As a means of increasing sales, brands are using Direct Messages to streamline customer service. The users can directly talk to the brand about the product they are looking for. With messaging apps like Messenger, WhatsApp, Viber and Facebook, brands are creating more direct connections with their customers. It is a convenient way of forming relationships with customers, addressing complaints or taking orders. This technique works best when a brand encourages its users to message them by providing their handle or username. Sentiment Analysis – It is a part of digital marketing services which analyzes the user’s reactions to a product or service. Mostly, online reviews aren’t totally black-and-white. There’s always an area that you can use to identify what the user wants to convey. Maybe they like a product but aren’t that happy with a particular feature. Maybe the product is okay but it is not what they were expecting. Sentiment analysis uses a lot of data and algorithms to skim through responses and evaluate them. You can use the insights to fine tune your products, create strategies, change your approach and increase your sales. Emails – It is the oldest yet one of the most evolved aspects of digital marketing. Recently, we have seen a swift decline in emails that contain plain-texts. They have been replaced by great designs that look much different from a simple HTML design. Emails could go into 2020 with new features like smart buttons for redirecting them to your purchase pages, and other interactions.  These new email designs don’t just impress your customers, but make them look forward to receiving your mail, keeping them engaged and increasing conversions. It’s worth making sure your emails are engaging and beautiful. Read : Email Marketing : A Beginner’s Guide If you’re looking to upgrade your brand approach with digital marketing services, it is great that you follow the current trends. Want to start today? Contact Us and we would be pleased to help you.


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