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AWS, Serverless

Top 10 Benefits of Integrating Lambda in Your Business

If you’re looking to run analytics for your website, or even just for a photo-sharing application, Lambda is the compute platform for you. It brings all the glory of serverless computing to your fingertips (or mouse clicks!). This way you can focus on developing extra features in your business application that brings value to your customers. Lambda is an excellent solution for almost anything. This blog takes an in-depth look at how you can implement AWS Lambda in your industry. It will let you in on the buzz on Lambda and how it can help your organization. Let this blog guide you on how to save some time and money by implementing Lambda in your business.  Let us begin by understanding what AWS Lambda is and how it works. What is Lambda in AWS? It is a serverless architecture that is also called Function-As-A-Service (FAAS). According to this platform, enterprises can run, test, and deploy software and services with no need for virtual or in-house physical servers.  It has many benefits in modern-day application development. We have also mentioned some advantages and disadvantages in our article: (1) Pros and Cons of AWS Lambda | LinkedIn. You can read it for more information. How Does AWS Lambda Work? Amazon Web Services provide access to the operating system, foundation services, and infrastructure. You just need to put the code in Lambda and it will run. You need not worry about AWS resources to launch, or how to manage them. Lambda runs your code on a massive scale in the cloud, letting you create and run applications and websites with not much more than a single line of code. Lambda functions are much easier to scale than virtual machines or containers. Besides, you spend less money on cloud infrastructure overall, becoming more profitable with reduced costs. Now that you have a better insight into the technology, let us look into some areas where Lambda can be useful for an enterprise. Here are the top ten ways Amazon Web Services Lambda can help businesses: Improve Communication System AWS Lambda allows you to concentrate on building your business rather than maintaining your email infrastructure. You can store the entire contents of your email database in the cloud and access them from anywhere. You don’t have to worry about hiring someone or updating patches. Create Amazing Websites Lambda is the future of infrastructure for web applications. You can create websites, applications, and backends with no server provisioning, no downtime, and no configuration required. As a developer, you get the tools to build your ideas quickly without having to worry about hosting or deployment. You can deploy every change with a click of the mouse to all your users.  Train Computer Vision Models Build sophisticated computer vision applications using the cloud, no machine learning expertise required. The Amazon Web Services (AWS) platform lets you detect objects like faces and pedestrians in images and video every time they appear, run image recognition on uploaded photos, or perform speech recognition across the globe. Connect Web API with MongoDB Have a business that relies on data? Don’t let your web server go down just because someone changes a number in the database. AWS Lambda will host your code, run it automatically and scale it to meet demand. You can create web APIs and easily connect them with existing data repositories for the creation of web services. Efficient Batch Processing How fast can you handle massive amounts of data without breaking a sweat? With AWS Lambda, you process billions of records per day and take just minutes to set up. You can run multiple lambdas in parallel for more concurrency with no worries about running out of capacity. Implementing Loyalty Schemes Lambda helps you run your points of sale and loyalty schemes for retailers. It records the data for each customer transaction, tracks stock levels, and applies discounts to customers automatically. This keeps your customers happy and builds trust in your brand. Writing Log Files Automatically Aggregating log data now becomes a simple task for this valuable information, freeing you from hours of time and hundreds of dollars that would otherwise be spent writing your storage and scripting infrastructure, or bringing on a new IT professional to do it. Lambda will take care of these tasks for you automatically, resulting in peace of mind that your data is safe and is easily retrievable. Renew Fast Moving Inventory AWS Lambda is an Amazon service that allows you to quickly and easily refresh your product availability and pricing. It helps you to stay current with the ever-changing retail landscape, and focus on selling more, instead of managing inventory. User-driven List Processing Lambda makes it easy to build real-time subscribable lists with minimal setup. It automatically keeps your list up-to-date so that you’re always targeting the right customers. It is especially useful if you have sudden spikes in traffic and need to process millions of records per second. Build Pyramids of Automation AWS Lambda offers a unique way for you to create events and trigger actions without having to build an entire backend application. It offers tremendous opportunities to build innovative applications that would help you grow faster and more scalable than you can with the infrastructure you have right now. Conclusion This should give you an idea of how crucial AWS Lambda can be for your organization. There are a lot more advantages to implementing Lambda into your business environment.  If you need support or guidance, you can drop us an email at We have a team of experts who will help you achieve your goals and make you more successful.

Salesforce Development Services

Why consider Salesforce Development Services for your Business

Before you learn why you need Salesforce for your business, you must understand what Salesforce as a platform brings to you.  A good online business consultant would always advise you to optimize your daily schedules and prioritize your tasks to make sure customers are not ignored, and prospects are kept in track.  Also, you need to make your sales department spend more time with customers so that they close more deals and build you a stronger customer base. All this work can be very efficiently optimized with the use of a CRM (Customer-Relationship Management) software.  You must know that Salesforce is currently the best CRM software out there. It helps your business grow into a more streamlined, effective and efficient organization across all bases. It has been on the market since the late 90s and has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all of your business needs. With its growth, there are numerous agencies that have started to provide Salesforce consulting services or Salesforce development services to help businesses grow. If you have been hearing about all the talks around Salesforce or even if you haven’t ever heard about it, here is why Salesforce needs your attention: 1. Usability A Salesforce consultant would surely tell you that it is as easy to use as the websites you visit every day. Just create an account and login from anywhere, collaborate with your colleagues and make use of customer data whenever you want. This is one of the primary reasons why people are starting to adopt Salesforce so much. For your Sales Reps, Salesforce development services would enhance their account access, contacts, opportunities and tasks, all from a single dashboard. It will help them analyze better and make decisions faster. Moreover, it is very easy to navigate between different modules and work cordially with your colleagues. 2. Customizability The default Salesforce platform itself comes with a wide variety of features. Most businesses could make use of them and meet all their CRM needs. However, while implementing advanced Salesforce development services for your business,, the Admin can make point-and-click alterations via the builder to configure the solution as per your business process. Whether you add modules or fields, create sale processes or change workflows, it’s all just a click away.  3. Cloud-Based The first cloud-based CRM and the Platform as a Service ( PaaS) market with, was launched by Salesforce, with the idea to support the complex real-world business models. It has no capital expenses involved, however, you might have to pay to acquire different licenses while using the software Salesforce’s Sales Cloud has four Editions – SalesforceIQ Starter, Lightning Professional, Lightning Enterprise and Lightning Unlimited – starting from $25 to $300, billed annually for per user/month. Their Enterprise Edition is priced at around $150/user/month (billed annually) and currently holds the maximum number of subscribers. Salesforce has mastered a secure and sophisticated cloud infrastructure and offers amazing cloud solutions for Sales, Marketing, Support, and Analytics. 4.Advanced Reporting With Salesforce, your Sales Reps can create their own customized reports to see the accounts they haven’t worked on for a while, or the potential present in the pipeline, the products they have sold, the activities performed and tasks completed as well as enable contract management. These reports and dashboards would help them greatly in measuring their own performance. These reports also help map critical data via graphical formats. These are a powerful suite of reporting tools which help save your time, money and focus your attention on the much crucial aspects of your business. 5. Increased Scalability When you are opting for a CRM, you are not not just focusing on the present, but are bringing in a solution that would cover your business needs for a long time in the future. Salesforce is highly scalable and the customizability it offers helps modify and adapt to all future specifications. All Salesforce users use the same infrastructure and instance of the software. Therefore, if you implement Salesforce development services, it will allow for automatic and simultaneous updates for all the users on the platform while keeping their data secure. This means you get the latest features with automatic, seamless upgrades three times a year. 6. Integrations The Salesforce platform is a robust and a well-documented open API. This enables you to virtually make any integration possible. It also helps you map your business processes onto Salesforce more efficiently. 7. AppExchange The Salesforce community acknowledges that there are other applications which can be used to improve your customer engagement. Thus, it introduced the Salesforce marketplace called the AppExchange. This is a business app store with over 2800 apps (free + paid), that include Salesforce integrations with MailChimp, Xero, Quickbooks, DocuSign, AdobeSign, etc. for small and enterprise businesses, all in one platform.  With Lightning App Builder, Salesforce customers or partners can build/customize an application or page by themselves. 8. Mobile CRM Salesforce development services come with a great advantage, that it is one of the earliest CRMs to go mobile. Now even if you are out of your office or going on vacations, you can utilize the full potential of Salesforce from your mobile phone. 9. Diverse Community The types of business using Salesforce is so large and so diverse. Moreover, it doesn’t just help you make much more profit but also helps you realize the purpose of your venture. With the Salesforce Nonprofit Cloud, Salesforce is giving back to the society as nonprofits can streamline their operations with it at a much lower cost. Moreover, with the Salesforce Nonprofit Success Pack (NPSP) Salesforce brings a  flexible, open data architecture and pre-built constituent and donor management components for nonprofits across the world.  10. Salesforce is the hot topic in the IT industry today. Go with it and experience it yourself. Salesforce lets you efficiently put in place different functions of your business so you can achieve customer success. You can sell, service, market, know your customers, and

Salesforce case management software

Handle cases better with Salesforce case management

Not putting in efforts to deal with unhappy customers can be disastrous to your business but not putting in the “right efforts” to deal with them can prove to be fatal. Imagine, your organization channeling the entire customer support resources, time and effort to address customer issues and ending up in an even messed-up situation. Resolving customer issues is difficult but addressing them in the right way is even more challenging. But not anymore with Salesforce case management. Salesforce, the world’s number 1 CRM, provides an effective way to manage all your customer issues. What is Case Management Software? Case management is a software application that helps businesses and nonprofits better manage their customer interactions across social media platforms, emails, contact forms, and across the digital channels. With case management software, businesses can automatically collect customer interactions and organize them into one easy place. This enables your customer service team to conveniently access and view each customer issue. The best part of this software is that it is cloud-based, meaning everything is in one place and any of the team members can log in to their accounts, view their cases, sort them by priority and send them to another person or department to resolve it. This tremendously cuts down the time and makes the job easier, ensuring that each customer query is resolved quickly. Get introduced to Salesforce Case Management Software Cases are records in Salesforce that track customer issues. With salesforce, cases are more than just tracking issues – it’s the 360-degree view of the customers. Salesforce’s case management has the following capabilities:Automatically collect, organize and categorize customer interactions, from every digital channel. — Automatically collect, organize and categorize customer interactions, from every digital channel. — Ability to filter and identify cases according to priority. — Ability to add notes to cases for later reference. — Features to communicate within teams, and assigning cases to other teams  — Customer fields to create unique labels, such as purchases or customer ID. There are several features offered by Salesforce to manage customer interactions:-  1.Omni-Channel, a Salesforce feature released as a Beta in Summer ’15, efficiently supports a wide range of platforms: calls, social media, web forms, emails, webchats, mobile app, etc. Salesforce case management easily integrates with these channels through a “channel-to-case mechanism (for example, through web-to-case or email-to-case mechanisms). This allows businesses to work with all of them within one platform – Salesforce. 2.The flow of customer complaints can be easily lost. Never miss out on a customer complaint with the automated case assignment in Salesforce Case Management. When you open a case, Salesforce Service Cloud triggers assignment rules. The case is then sent directly to the assigned person or team and is then displayed in a case queue. Case assignment increases resolution rates and speed by assigning cases to the team or person based on the following:-  Case assignment increases resolution rates and speed by assigning cases to the team or person based on the following:- –Load: distributes cases based on the total number of cases –Technical competencies required to resolve the case –Case priority –History with the customer –Region to which the case relates. 3.Some cases have to be addressed on an urgent basis than others. You must already be prioritizing cases, but is your software doing it automatically? In Salesforce service cloud, cases are prioritized automatically on the basis of a plethora of conditions and criteria. The system identifies how promptly issues need to be resolved. 4.Customers like quick responses. The time-based rules regulate time spent on resolving each case and total time to case resolution. This keeps a check on how long a case was in the “New” status. Team members are notified when they are about to cross the pre-defined time-based rules, which helps them stay within the time limits. In case a team member has failed to close a case within the time-limits, Salesforce Service Cloud triggers escalation mechanisms. This sets the case’s priority higher and reassigns the case or even escalates it to a higher authority. Meet unique challenges and complexities that you face on a day-to-day basis with Salesforce case management software. It ensures smooth functioning of the customer relations department, regardless of the degree of the problems. 

Salesforce Winter ‘20 release!

A warm welcome to Salesforce Winter ‘20 release!

With the fourth industrial revolution, a new chapter is in writing and not least because of the changing business requirements the world’s number 1 CRM – Salesforce – continuously strives to be up in the game. The Winter ‘20 release is here and we are excited to experience an even better version of Salesforce. Let’s have a sneak peek. But before that, have a look at the retirements Salesforce has for the upcoming release.  Bidding adieu to a few features! Salesforce terminates its features and provides upgrades during its winter and summer release annually to, undoubtedly, make the platform more robust and scalable. WIth winter ‘20, you will see the following vanish from the Salesforce arsenal.  Einstein Analytics’ classic dashboard will no longer be accessible from November 2019 onwards. The existing classic designer will be replaced with dashboard designer, a more powerful and flexible run-time platform.  SalesforceIQ CRM, an incredible team and product that was set up with the acquisition of RelateIQ in July 2014 will no longer be accessible to its users from March 13, 2020.    move to a Sales Cloud edition which is in similar lines to the current SalesforceIQ CRM.   Agent Console will be retiring in February 2020. It occurred to Salesforce to put an end to  Agent Console since they haven’t significantly enhanced it since spring ‘11 and was not made available to new customers since Spring ‘15 release. The users are advised to transition to an improved and more user-friendly Lightning Console. is off the radar for new users completely since March 13, 2018. March 13, 2020, will be the final end of life date for Instead, Salesforce has built Service Cloud Lightning which will have the simplicity of an app like along with the power of the Salesforce platform. What’s new! These farewells have paved the way for finer and upgraded features to be infused into Salesforce. Let’s have a look at what they have in the suit this time.  Taking a look at the general changes, the users may now access the recycle bin and view, restore or permanently delete records directly in lightning experience. Now create custom list views as the update allows users to filter results on the basis of owner, object, deleted date, and deleted by criteria.  Now view, access, restore or permanently delete records directly in lightning experience A new merge field “Sender.Signature” has been introduced in the Winter ‘20 release. Users may now insert their signature in the “Email Settings” Signature field, and admins can directly include {{{Sender.Signature}}} merge field into the email templates.  You may now auto send surveys for cases and marketing campaigns, which previously had to be done manually. Survey invitation criteria type can be defined in Process Builder and you can now auto-send surveys invitations to leads, contact, and users. With the winter ‘20 release, Salesforce has introduced sample surveys. Users may count on sample surveys to test out survey functionalities and tweak their surveys accordingly. In the sales cloud, there is something new with accounts and opportunities. Now you have the liberty to customize your account teams with things like customized page layouts, custom fields trigger and workflows. Speaking of opportunity management, you can now be able to manually sort products on your opportunities.  With these bunch of amends and new features, leverage the power of Salesforce in an even better way. Looking for a Salesforce certification training course? You have reached the bottom of the article. Well, it should be that you are interested in Salesforce! And if you are looking for Salesforce Administrator and PDI certification training sections, you have landed at the right place. Our course curriculum not only discuses the concepts but provides live training sessions so that you put your knowledge into action.


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