Amazon's Prime Day Key takeaways

Amazon’s Prime Day : Key takeaways for marketers

Could it be the biggest day for online business? It is certainly set to be. Amazon’s Prime Day is bigger than ever, as this time it is going to be live for a whole 48 hours.

The Amazon Prime customers are set for a treat as the e-commerce giant brings its Prime Day sale this weekend. The deals cover enormous discounts on selected products as well as over 1000 new products are set to be launched on the website.  The date of the sale has been announced as 15-16 July. Interestingly, it is not the date that is exciting the customers but the duration of the sale which is going to be the longest ever. Last year this sale was on for 36 hours, starting on 16th July. However, this year Amazon planned to give their customers of joy of 12 more hours, making the sale a full 2 day event. Moreover, last year’s sale witnessed over a 100 million shipments by over 89 million visitors. Therefore, it is fairly natural for the company to go all in and make it bigger than ever this time.

The Prime day events give a lot to learn lessons to marketers to become more competitive. Let us look at some of the key strategies takeaways for marketers associated with different brands.

Prime Day Key Takeaways

Amazon’s Prime Day will certainly continue to be “the shopping period” for Amazon customers. However, this wouldn’t just be an opportunity for brands to earn customers but also a day for marketers to learn from. There could be various strategies that marketers could implement and adopt before running their next campaign. Let’s have a look at some.

  • Check the market. It won’t be worth it selling a shoe to someone who is looking for a t-shirt. Hence, understanding your customers’ needs or what they want is very necessary before running a campaign. 
    Scan your data, build inferences and then proceed with the marketing. Amazon does this with the implementation of various technical concepts such as data mining. But this could be done without advanced tools as well. Keeping a track of your customer is not that difficult. Regular forms or surveys can be created that could on the one hand be engaging for the customer and on the other, informative for the organisation. Prime Day thus offers brilliant deals to their customers depending on their needs. It thus embeds the idea of buying a product that they need at a very discounted rate. Eventually most of these customers end up buying these products, as displayed by Amazon’s conversion rates. It is hence, the end result of good marketing.
  • Check the competitors. Learning is a process that never stops. Why not learn from sources that are better at it! There’s a reason why someone is at the top. Find out why.
    It isn’t just about fortune or resources that someone leads the market in terms of selling their products or services. It could also be about how they present their products. Analyse your competitors and what techniques they are implementing to conduct good business. Outline your differences, their qualities, their website, their presentation, etc. basically anything that could be a reason for them standing out the rest. Hence, work on the conclusions with your organisation. Learning is a process that never stops. Why not learn from sources that are better at it!
  • Check the attention. It is great for an organisation’s business if someone influential could endorse them. Amazon hires great influencers to advertise for them. However, this cannot be affordable for everyone or every company. Nonetheless, in today’s digital world, an advertisement is not always necessary. There are various ways to get in touch with an influencer and make them talk about your product. They could write a blog, post pictures, share a video or even share any of your social media pages, which could be both affordable and eventually beneficial for the business of your company.
    Moreover, for this to be successful, make sure you create great content for the landing pages and website. At Nuclay, we help companies with digital marketing services, business consulting services and digital solutions for everything that you need to grow your business.

  • Check the email. From every update to every follow-up, email is still the one solution for you to converse directly with your customer. Emails let your customers know that you care. It could be very difficult for Amazon to contact each customer, especially when they are using FBA (Fulfilled by Amazon) products. Fortunately, there are solutions for such scenarios. Companies use automated responses to update their customers and migrate any issue in any case. Therefore, marketers must make sure to engage with an email service that helps them automate their mails, set up a thorough sequence and determine what mail to send to them at what stage of their customer cycle and ensure quick reply to queries.

Apparently, there are so many things that a marketer can learn from Amazon’s Prime Day.  Test out the marketing strategies that interest you; double down on what works and cut what doesn’t.

Sarilya Jaiswal

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