“We don’t have a choice on whether we do social media,The question is how well we do it.” -Erik Qualman
The tremendous growth in the e-commerce world has made it difficult for the e-commerce websites to gain attention of the critical number of visitors. These critical visitors later on become potential customers.
Many online stores do not get opened in the first place because people think that it needs a huge amount of money and effort in order to open an online store. Well! That is only partially correct. It needs effort but the return on investment would be so much worth the effort.
Here is a list of tips to maximize e-commerce social media marketing. For people already having an online store in place, these tips can make a big difference and for those who are still offline, it will give you that last push you need to enter into the online world.
Tip 1 : Daily Content
This is not that difficult to follow once you figure out what time your audience base would be maximum. Now figuring out that could be tricky but Facebook insights and Google Analytics can save you much of the hassle. So this was about the frequency. Now the content, it has to be meaningful. Seth Godin wonderfully said, “Marketing is no longer the stuff you make, but about the stories you tell.” So don’t tell people what you sell, they can find that on your website, rather connect with them and gain their trust by telling something of their use.
Tip 2 : Always make targets
Once you have created a page, how will you track that you are going somewhere? Well! For that you need set realistic targets. It could be anything based upon the current status of your social media presence. For example, in the beginning, you can aim for 1000 likes on Facebook in a month or 15 days and eventually a specific number of lead generations and so on.
One point you need to keep in mind is that the targets need to be realistic. Don’t fly high with talks, rather stay on ground and let your actions speak.
Tip 3 : Use Images and Videos
If a picture is worth 1000 words, a video is worth 10,000 words. Try to attach images with your content. Videos have a viral edge to them. A good video can reach far away no matter how wide your fan base is. You can include funny and interactive animated videos.
Tip 4 : User Generated Content
This is really important. User generated content can be of any form. It can be a review of your product or any suggestion of improvement or complaint on delivery or return policy. Be in continuous contact of your customer. Show that you care. A positive reply to a negative feedback has 100 times more potential of generating leads than any other method.
Tip 5 : Know Your Customer
Now you sell Guitars, but the posts you are putting is related to life hacks. Understand your audience. Study your clientele and try to put what interests your audience. Study their profile and visit the official site. What posts they are liking? What other pages they have liked? No, I am not asking you to become a stalker but a silent observant.
Hope these tips will help you improve your business. Online world has a lot to offer. All you need is to find the opportunity and not let it go.