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Pursuing a Career in Salesforce
Guest articles

All You Need to Know About Pursuing a Career in Salesforce

“Salesforce is no longer just a “CRM”. It has developed itself into a full enterprise solution provider on the cloud. Salesforce is thriving at a very rapid pace and many of us are well aware of it. It is opening up to more and more people with different skill sets. In India, Salesforce is one of the major fields which pays you more compared to other fields of the same nature. The most fascinating factor of learning Salesforce is that you don’t need to have a technical background. You don’t have to necessarily know and master coding, you can still be a very good Salesforce Consultant or Admin even without technical skills. Currently, there are 2 major tracks available within Salesforce. Salesforce Admins and Consultants don’t require much coding knowledge whereas Salesforce Developers have to know how to code. In the Salesforce ecosystem, even with 10 years of working experience in Salesforce, one cannot say he knows Salesforce fully as it’s such a broad spectrum. Day by day, Salesforce technological stack is increasing as the company keeps acquiring new startups and everything coming under the single and wide umbrella of Salesforce. So there is no escape from learning new things with each passing day. The 3 release a year make it more challenging and one has to be on their toe each time. As a developer starter pack, one needs to know how the Salesforce platform works, how to code in Apex and developer UI with Lightning components. Here, you need to be a jack of every trade. You can never predict what kinds of challenges await you in your next project, but that makes the work exciting each and every time. A new day always starts with some new problem to solve and some new learning. This will also keep you motivated, grounded and humble. Sometimes, a question may pop about the latest trend in Salesforce but I believe each area of Salesforce offers so much to learn and excel in. But to answer that question objectively I think Marketing Cloud, Salesforce CPQ, Einstein, Heroku and Blockchains are few areas in which it will be expanding more and more. In India, all major service-based companies are providing Salesforce-based consulting. Some companies also developed products on the Salesforce platform. So it is ideal to obtain a certification on Salesforce depending on your track. Salesforce is looking to double its partners, customers and consultants by the end of 2022. So there will be a lot more opportunities that will come to India and one should be ready to catch this train at the right time. All the very best!

How to build your career in Salesforce?
Guest articles

An Introduction to Building a Career in Salesforce in India

India is producing a massive number of professional graduates per year. Every year around 6 lakh students pass out from Indian colleges with a B.Tech or MBA degree in hand. It is a fact that with an aspiration to join a multinational organization, less than 10% folks get campus placement. The primary reason for those who have not succeeded in their job hunt process is not their lack of capability or logical ability to solve a problem but the lack of knowledge of the outside world. Salesforce is one among the many technologies that have been there in the market for around 20 years now but very few students are aware of it when it comes to their knowledge regarding information that is outside of their college syllabus. The best thing about Salesforce is that it has an equal amount of opportunity for all the career tracks. If you are a graduate who is pursuing their bachelor of arts, commerce, MBA or any other technical degree, you all have an equal opportunity to become a part of the Salesforce ecosystem. All you need to do is get yourself well acquainted with the surroundings and decide on your career track accordingly. Let me brief you about the jobs that can help you with your area of expertise. If you are a commerce graduate, as part of your curriculum you might be learning about an organization’s growth model, sales pipeline, the challenges of getting leads or prospects and how to turn them into opportunities and loyal customers. All you need to learn about is how you can visually represent all the data into some meaningful insight with the help of Salesforce dashboards and reporting tools and then come up with a plan. 1. You can create simple and really powerful reports and dashboards for your leadership team to have all the data at one place by simply using the drag and drop functionality within Salesforce. 2. As the digital marketing space is evolving, you can be a part of a digital marketing campaign services team or even lead a team of people responsible for digital marketing campaigns. If you are from a technical background and you don’t have much expertise and idea about how an organization’s growth model works, you don’t need to worry as Salesforce requires hard core technical people to fulfill the needs of teams who are handling the operations. There are hundreds of custom solutions provided which you can suggest based on their requirement and if needed you can use your coding expertise to propose a custom solution to their need. The best thing is you don’t have to be proficient in any specific language, you can code in any language you are comfortable with. –Work on custom solutions using Apex and Visualforce. –Be a solution architect to design and implement Salesforce Instance from scratch for an organization. –Handle migration and integrations with other softwares. Lastly, it has been observed that coders don’t like to work on drag and drop functionalities and that’s where people with techno-functional capabilities come into picture. They can be considered equally powerful as coders when it comes to propose a custom/ automated solution to any problem. They just need to be aware of each and every functionality Salesforce provides and come up with real time solutions to a problem. –Help with digital marketing activities. –Become proficient in admin capabilities. –Suggest automations that can be carried out within Salesforce. Remember, Salesforce has multiple tools and you can choose which one suits you based on your interest and capabilities. Some of the SF tools are utilized widely in the following sectors: –Financial Services –Healthcare & Life Sciences –Communications –Retail –Consumer Goods –Media –Government –Manufacturing –Transportation and Hospitality –Automotive –Higher Education –Nonprofits The majorly used Salesforce tools would be Salesforce service cloud, Community cloud and Marketing cloud.

Salesforce Development Services

Why consider Salesforce Development Services for your Business

Before you learn why you need Salesforce for your business, you must understand what Salesforce as a platform brings to you.  A good online business consultant would always advise you to optimize your daily schedules and prioritize your tasks to make sure customers are not ignored, and prospects are kept in track.  Also, you need to make your sales department spend more time with customers so that they close more deals and build you a stronger customer base. All this work can be very efficiently optimized with the use of a CRM (Customer-Relationship Management) software.  You must know that Salesforce is currently the best CRM software out there. It helps your business grow into a more streamlined, effective and efficient organization across all bases. It has been on the market since the late 90s and has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all of your business needs. With its growth, there are numerous agencies that have started to provide Salesforce consulting services or Salesforce development services to help businesses grow. If you have been hearing about all the talks around Salesforce or even if you haven’t ever heard about it, here is why Salesforce needs your attention: 1. Usability A Salesforce consultant would surely tell you that it is as easy to use as the websites you visit every day. Just create an account and login from anywhere, collaborate with your colleagues and make use of customer data whenever you want. This is one of the primary reasons why people are starting to adopt Salesforce so much. For your Sales Reps, Salesforce development services would enhance their account access, contacts, opportunities and tasks, all from a single dashboard. It will help them analyze better and make decisions faster. Moreover, it is very easy to navigate between different modules and work cordially with your colleagues. 2. Customizability The default Salesforce platform itself comes with a wide variety of features. Most businesses could make use of them and meet all their CRM needs. However, while implementing advanced Salesforce development services for your business,, the Admin can make point-and-click alterations via the builder to configure the solution as per your business process. Whether you add modules or fields, create sale processes or change workflows, it’s all just a click away.  3. Cloud-Based The first cloud-based CRM and the Platform as a Service ( PaaS) market with, was launched by Salesforce, with the idea to support the complex real-world business models. It has no capital expenses involved, however, you might have to pay to acquire different licenses while using the software Salesforce’s Sales Cloud has four Editions – SalesforceIQ Starter, Lightning Professional, Lightning Enterprise and Lightning Unlimited – starting from $25 to $300, billed annually for per user/month. Their Enterprise Edition is priced at around $150/user/month (billed annually) and currently holds the maximum number of subscribers. Salesforce has mastered a secure and sophisticated cloud infrastructure and offers amazing cloud solutions for Sales, Marketing, Support, and Analytics. 4.Advanced Reporting With Salesforce, your Sales Reps can create their own customized reports to see the accounts they haven’t worked on for a while, or the potential present in the pipeline, the products they have sold, the activities performed and tasks completed as well as enable contract management. These reports and dashboards would help them greatly in measuring their own performance. These reports also help map critical data via graphical formats. These are a powerful suite of reporting tools which help save your time, money and focus your attention on the much crucial aspects of your business. 5. Increased Scalability When you are opting for a CRM, you are not not just focusing on the present, but are bringing in a solution that would cover your business needs for a long time in the future. Salesforce is highly scalable and the customizability it offers helps modify and adapt to all future specifications. All Salesforce users use the same infrastructure and instance of the software. Therefore, if you implement Salesforce development services, it will allow for automatic and simultaneous updates for all the users on the platform while keeping their data secure. This means you get the latest features with automatic, seamless upgrades three times a year. 6. Integrations The Salesforce platform is a robust and a well-documented open API. This enables you to virtually make any integration possible. It also helps you map your business processes onto Salesforce more efficiently. 7. AppExchange The Salesforce community acknowledges that there are other applications which can be used to improve your customer engagement. Thus, it introduced the Salesforce marketplace called the AppExchange. This is a business app store with over 2800 apps (free + paid), that include Salesforce integrations with MailChimp, Xero, Quickbooks, DocuSign, AdobeSign, etc. for small and enterprise businesses, all in one platform.  With Lightning App Builder, Salesforce customers or partners can build/customize an application or page by themselves. 8. Mobile CRM Salesforce development services come with a great advantage, that it is one of the earliest CRMs to go mobile. Now even if you are out of your office or going on vacations, you can utilize the full potential of Salesforce from your mobile phone. 9. Diverse Community The types of business using Salesforce is so large and so diverse. Moreover, it doesn’t just help you make much more profit but also helps you realize the purpose of your venture. With the Salesforce Nonprofit Cloud, Salesforce is giving back to the society as nonprofits can streamline their operations with it at a much lower cost. Moreover, with the Salesforce Nonprofit Success Pack (NPSP) Salesforce brings a  flexible, open data architecture and pre-built constituent and donor management components for nonprofits across the world.  10. Salesforce is the hot topic in the IT industry today. Go with it and experience it yourself. Salesforce lets you efficiently put in place different functions of your business so you can achieve customer success. You can sell, service, market, know your customers, and

Salesforce case management software

Handle cases better with Salesforce case management

Not putting in efforts to deal with unhappy customers can be disastrous to your business but not putting in the “right efforts” to deal with them can prove to be fatal. Imagine, your organization channeling the entire customer support resources, time and effort to address customer issues and ending up in an even messed-up situation. Resolving customer issues is difficult but addressing them in the right way is even more challenging. But not anymore with Salesforce case management. Salesforce, the world’s number 1 CRM, provides an effective way to manage all your customer issues. What is Case Management Software? Case management is a software application that helps businesses and nonprofits better manage their customer interactions across social media platforms, emails, contact forms, and across the digital channels. With case management software, businesses can automatically collect customer interactions and organize them into one easy place. This enables your customer service team to conveniently access and view each customer issue. The best part of this software is that it is cloud-based, meaning everything is in one place and any of the team members can log in to their accounts, view their cases, sort them by priority and send them to another person or department to resolve it. This tremendously cuts down the time and makes the job easier, ensuring that each customer query is resolved quickly. Get introduced to Salesforce Case Management Software Cases are records in Salesforce that track customer issues. With salesforce, cases are more than just tracking issues – it’s the 360-degree view of the customers. Salesforce’s case management has the following capabilities:Automatically collect, organize and categorize customer interactions, from every digital channel. — Automatically collect, organize and categorize customer interactions, from every digital channel. — Ability to filter and identify cases according to priority. — Ability to add notes to cases for later reference. — Features to communicate within teams, and assigning cases to other teams  — Customer fields to create unique labels, such as purchases or customer ID. There are several features offered by Salesforce to manage customer interactions:-  1.Omni-Channel, a Salesforce feature released as a Beta in Summer ’15, efficiently supports a wide range of platforms: calls, social media, web forms, emails, webchats, mobile app, etc. Salesforce case management easily integrates with these channels through a “channel-to-case mechanism (for example, through web-to-case or email-to-case mechanisms). This allows businesses to work with all of them within one platform – Salesforce. 2.The flow of customer complaints can be easily lost. Never miss out on a customer complaint with the automated case assignment in Salesforce Case Management. When you open a case, Salesforce Service Cloud triggers assignment rules. The case is then sent directly to the assigned person or team and is then displayed in a case queue. Case assignment increases resolution rates and speed by assigning cases to the team or person based on the following:-  Case assignment increases resolution rates and speed by assigning cases to the team or person based on the following:- –Load: distributes cases based on the total number of cases –Technical competencies required to resolve the case –Case priority –History with the customer –Region to which the case relates. 3.Some cases have to be addressed on an urgent basis than others. You must already be prioritizing cases, but is your software doing it automatically? In Salesforce service cloud, cases are prioritized automatically on the basis of a plethora of conditions and criteria. The system identifies how promptly issues need to be resolved. 4.Customers like quick responses. The time-based rules regulate time spent on resolving each case and total time to case resolution. This keeps a check on how long a case was in the “New” status. Team members are notified when they are about to cross the pre-defined time-based rules, which helps them stay within the time limits. In case a team member has failed to close a case within the time-limits, Salesforce Service Cloud triggers escalation mechanisms. This sets the case’s priority higher and reassigns the case or even escalates it to a higher authority. Meet unique challenges and complexities that you face on a day-to-day basis with Salesforce case management software. It ensures smooth functioning of the customer relations department, regardless of the degree of the problems. 

Salesforce’s CRM vs Microsoft Dynamics 365 - Lets Compare

Salesforce’s CRM vs Microsoft Dynamics 365: Let’s compare

The most crucial aspect of your business is your customers. If they are not satisfied, eventually your business is going to suffer. That’s one reason, today, businesses are adopting customer relationship management (CRM) software into their business strategy.  Given the importance of CRM, today hundreds are available in the market and another hundred is flourishing – Salesforce’s CRM, Microsoft Dynamics 365, Sugar CRM, Zoho CRM, Hubspot CRM to name a few. Call it a boon that you have many an option to select from or call it a bane that these numbers are paralyzing your decision of selecting the best. Hang on! We are here to help you. Let’s compare We won’t be taking you through a number of CRMs. We are here to help you decide between Salesforce’s CRM and Microsoft’s Dynamic CRM – the two long-standing rivals of the industry. Both platforms offer a robust CRM thus increasing the sales and serving their customers/clients even better. In the battle between Salesforceand Microsoft Dynamics, third-party integrations and add-on options make Salesforce’s CRM apt for large and evolving businesses. Since the past 20 years, Salesforce has managed to build a $13 billion company largely on its CRM application based on cloud. Salesforce expects these numbers to climb to $16 billion in the coming year. Our verdict! Even though Salesforce is the number 1 CRM today, embracing and adapting to the system is a struggle, especially for a small business. Getting it implemented and boarding a team having hands-on experience might be one big task, but once done no other CRM can beat the powerful and robust Salesforce’s CRM. The other facade of the story is that a large number of businesses still thrive on Microsoft Outlook and for them transitioning to Microsoft Dynamics 365 seems to be far easy. If you are a large business and planning for an expansion, go for Salesforce’s CRM. If you are a small business, still having a hold on Microsoft outlook and heavily relies on Microsoft products and looking for a CRM then Dynamics is your answer! Looking for a Salesforce certification training course? You have reached the bottom of the article. Well, it should be that you are interested in Salesforce! And if you are looking for Salesforce Administrator and PDI certification training sections, you have landed at the right place. Our course curriculum not only discuses the concepts but provides live training sessions so that you put your knowledge into action.

Salesforce Winter ‘20 release!

A warm welcome to Salesforce Winter ‘20 release!

With the fourth industrial revolution, a new chapter is in writing and not least because of the changing business requirements the world’s number 1 CRM – Salesforce – continuously strives to be up in the game. The Winter ‘20 release is here and we are excited to experience an even better version of Salesforce. Let’s have a sneak peek. But before that, have a look at the retirements Salesforce has for the upcoming release.  Bidding adieu to a few features! Salesforce terminates its features and provides upgrades during its winter and summer release annually to, undoubtedly, make the platform more robust and scalable. WIth winter ‘20, you will see the following vanish from the Salesforce arsenal.  Einstein Analytics’ classic dashboard will no longer be accessible from November 2019 onwards. The existing classic designer will be replaced with dashboard designer, a more powerful and flexible run-time platform.  SalesforceIQ CRM, an incredible team and product that was set up with the acquisition of RelateIQ in July 2014 will no longer be accessible to its users from March 13, 2020.    move to a Sales Cloud edition which is in similar lines to the current SalesforceIQ CRM.   Agent Console will be retiring in February 2020. It occurred to Salesforce to put an end to  Agent Console since they haven’t significantly enhanced it since spring ‘11 and was not made available to new customers since Spring ‘15 release. The users are advised to transition to an improved and more user-friendly Lightning Console. is off the radar for new users completely since March 13, 2018. March 13, 2020, will be the final end of life date for Instead, Salesforce has built Service Cloud Lightning which will have the simplicity of an app like along with the power of the Salesforce platform. What’s new! These farewells have paved the way for finer and upgraded features to be infused into Salesforce. Let’s have a look at what they have in the suit this time.  Taking a look at the general changes, the users may now access the recycle bin and view, restore or permanently delete records directly in lightning experience. Now create custom list views as the update allows users to filter results on the basis of owner, object, deleted date, and deleted by criteria.  Now view, access, restore or permanently delete records directly in lightning experience A new merge field “Sender.Signature” has been introduced in the Winter ‘20 release. Users may now insert their signature in the “Email Settings” Signature field, and admins can directly include {{{Sender.Signature}}} merge field into the email templates.  You may now auto send surveys for cases and marketing campaigns, which previously had to be done manually. Survey invitation criteria type can be defined in Process Builder and you can now auto-send surveys invitations to leads, contact, and users. With the winter ‘20 release, Salesforce has introduced sample surveys. Users may count on sample surveys to test out survey functionalities and tweak their surveys accordingly. In the sales cloud, there is something new with accounts and opportunities. Now you have the liberty to customize your account teams with things like customized page layouts, custom fields trigger and workflows. Speaking of opportunity management, you can now be able to manually sort products on your opportunities.  With these bunch of amends and new features, leverage the power of Salesforce in an even better way. Looking for a Salesforce certification training course? You have reached the bottom of the article. Well, it should be that you are interested in Salesforce! And if you are looking for Salesforce Administrator and PDI certification training sections, you have landed at the right place. Our course curriculum not only discuses the concepts but provides live training sessions so that you put your knowledge into action.


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