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rags to riches stories of indian entrepreneurs

Self-made Indian entrepreneurs who continue to be an Inspiration

The business world requires taking risks. It is often believed that success belongs to those who dare. In addition to that, there is so much perseverance and hard work involved in getting to the top. Way before the Indian start-up boom that includes a lot of online business, there have been individuals who followed their passion and made their dreams come true, beyond all odds. With this article, we would like to throw some light on a few first generation Indian entrepreneurs whose life stories inspire us to work harder and do better. Devi Prasad Shetty Courtesy: Outlook Business Dr. Devi Prasad Shetty is a renowned Indian philanthropist and cardiac surgeon. Born in a small town in Karnataka in May, 1953,  Shetty was the second-youngest of nine siblings. He decided to become a heart surgeon and performed numerous feats including our country’s first neonatal cardiac surgery on a nine-day old baby. He also did the first video-assisted open heart surgery. He is best known as the founder of Narayana Hruduyalaya hospital chain (2001) and for making life-saving cardiac surgeries affordable for millions of Indians bridged by the economies of scale.  Dhirubai Ambani Courtesy: Outlook  Known as the top businessman of the 20th century and respected innovative and pioneering genius, Dhirubhai Ambani was an inspirational leader. His success story has fuelled the fire for a generation of Indian entrepreneurs, progressive companies and business leaders. The founder of the Reliance empire, Ambani’s father was a poor school teacher in Chorvad, Gujarat. His career started by working initially as a labourer and a gas station attendant in Yemen. He then became a yarn and spice trader in Mumbai, following which he set up his first cloth mill in Ahmedabad in 1966. There are indeed controversies surrounding Ambani’s rise to the top; especially the way he made the license permit system work to his favour. At the time of his death, Ambani was ranked as the 138th-richest person in the world and left behind an estimated net worth of $2.9 billion. Kalpana Saroj Courtesy: Here is a woman who has often been described as the ‘original slumdog millionaire’; a compliment which is as backhanded as it is demeaning. Born in a poverty stricken family and largely subjected to inhuman abuse, she rose above it all and overcame every hurdle to become one of the most sought after entrepreneurs in India. Saroj was married off forcefully at the age of 12, and she dropped out of school at 14. She then left her husband after enduring physical and verbal abuse. Post her training as a tailor in Mumbai, she was granted a loan from the government to expand her business. This was a time before online business was the real deal, one can only imagine how much bigger businesses could be if the internet scene was stronger then.  Today, Saroj manages a $112 million empire that is constantly growing.  Karsanbhai Patel  Courtesy: Dr. Karsanbhai Khodidas Patel founded Nirma group which is presently worth more than Rs. 3550 crore.  Nirma mainly deals in detergents, soaps, cosmetics, and salt. Karsanbhai Patel knew how to market his products to make it a hit with the consumers. He started his entrepreneurial journey by preparing detergent in his own backyard and sold it from door-to-door, post his office hours in Ahmedabad.This was a time before online business was the real deal, one can only imagine how much bigger businesses could be if the internet scene was stronger then. Karsanbhai Patel launched the low-priced Nirma brand in 1969, naming it after his late daughter Nirupama. The good quality and its low price made Nirma a favourite among middle and lower middle-class families. As per Forbes, Patel’s current net worth is estimated to be $2.9 billion. Radhakishan Damani  Courtesy: Forbes Damani is the founder of retailer Avenue Supermarts and has been reported to become India’s second-richest person with a networth of a whopping $17.8 billion. He decided to enter the retail industry in 2002 and set up the first D-Mart store in Mumbai. Damani shot to fame after the success of Avenue Supermart’s IPO. He also holds a stake in other firms such as India Cement. Damani is rather reclusive and rarely gets seen at social gatherings. He is all the more restrained when it comes to funding charity projects or supporting social causes.  Taking inspiration from these personalities, you may even want to start working on building your empire, be it online business or even an offline one. There are different firms that can help you achieve your goals with the right marketing strategy, Nuclay is a fine example. It is so important to remember that hard work is never overrated; if you can dream it, never doubt your ability to achieve it. 


Basics of Online Business Consulting Services

We are a society driven by technological innovation. To stay ahead of the curve, businesses work on success frameworks that revolve around sustainable competitive advantage. The marketplace is so connected that the management of businesses on their own has become a hefty task. In this environment, businesses need to pave a suitable path that decreases their complexity and increases operational efficiency. Yet, the internet has made it much easier for everyone to find solutions to their problem. In the case of businesses as well, online business consulting services are capable to lead clients through to success with strategies, experiences and growth management. You just need to jot down your goals and there is an agency out there that can help you create a map to achieve them. But how do you know what suits you? How do you choose the best online business consultant for your venture? Is there a way you could better your online business plan? Here is a guide for you. What does a business consultant do? An online business consultant provides management and performance recommendations to the client company. These organizations/individuals analyze business and provide solutions so that companies can achieve their goals. Businesses must hire consultancies in case they need help finding their way around their business plans. There are mainly two phases in the work of a business consultant – discovery and evaluation. During the discovery phase, a good business consultant would take time to understand the business– from the owner to the employees, from finances to expenses, as well as all the reading material about the company. This will help the business consultant assess the mission and motivation of the company.  During the evaluation phase, the business consultant would analyze the expertise of the client in the specific market. It will identify the areas that might be a problem, such as cost cutting, supplementing the staff, etc. Basically,  it will identify where the change is needed. This includes identifying the strengths and weaknesses, management problems, and problems related to the business’ vision. This is what helps them come up with an online business plan for a client seeking online business consulting services.  How to find the right online business consultant? Ultimately, this is the most difficult question for the owner or the management of the company. The right consultant would have a passion for their work, a desire to succeed and an eye for excellence. When hiring a consultant make sure they produce solid references and skills of their expertise. It is true that anyone may call themselves a consultant, but it takes a combination of many skills to make for a good business consultant. It is important to make sure that your online business consultant has necessary certification, depending on your industry. You should check their website – look for professional images and well-documented information about their services. It is advisable to request examples of past successes and to speak to those businesses. Hiring a business consultant is not necessarily cheap. Yet their feedback and planning can help increase business and boost profits in the long run. It will also help you in ensuring future success by eliminating problems and identifying opportunities. How should you deal with a consultant? It is important for you to take the agency’s advice as constructive criticism, and not as a remark on the efficiency of existing teams.  The online business consultant provides objectivity and a new viewpoint. On the other hand, you as an owner  would be familiar with the nuances of the business and the consultant should take your reflections and revise plans as necessary. Once you and the consultant agree on a plan, the consultant enters the third phase of consulting, the restructuring phase. Now, the consultant builds on assets and eliminates liabilities. It is a process that addresses a company’s unsatisfactory status quo in the constantly evolving market. It is based on proper strategic planning, fuelled by innovation, or it can be a tactical reaction to unexpected situations.  Nuclay expertises in online business consulting with our in-depth analysis of business structures. Our experts have worked with businesses belonging to philanthropy,  entertainment and food industries. Contact us here to schedule a free consultation call to talk about your goals. 

Tips for one page website design
Website Design

7 tips to create a one page website design for your business

In an attempt to improve your online business presence, you may hire the best content writer in the world. But that can go to waste if you do not focus on the look, feel and functioning of your website. Truth be told, images and videos attract people better than beautifully written, yet mere texts. Your website is the face of your brand online, viewers and visitors will form an impression by what they see on your site and how your website makes them feel.  In today’s world, the creation of a simple one page website is definitely one of the best ways to get one’s name (one’s commercial business’ name, to be precise) on the map of the world wide web. This type of website is relatively affordable and usually doesn’t require the connection of APIs, payment gateways or any kind of advanced features.  With this article, we bring to you a few tips that you can consider as you prepare a one page website design for your business.  The background is an important playground Creation of a website is an art that allows you to play with creativity and ideas. The background of the homepage shouldn’t intercept the content of the page; that is why choosing a neutral colour is ideal. This could be grey shaded or even pastel toned. Using heavy images or animations is not a good idea as these take longer to load and may not suit every browser. This in turn can slow down the whole site’s performance. Keep the design simple, fresh and unique.  Side navigation labels As a business owner, you can always decide what kind of navigation you want on your website. In vertical navigation, the menu stays on the left while you can scroll up and down. This technique, however, doesn’t work well on all websites. If you need to provide support to smaller screens with the same menu or you have a lot of texts, then this technique isn’t for your online business. You can have your navigation fixed at the top or you can opt for dot navigation links. Small dots or circles are used for thumbnail preview in dot navigation.  Showcase of products and services The products and services that you provide should be easily visible on your homepage. The positioning and location of these sections make a lot of difference; the graphical image of your products and their details must be clear and crisp. Think of your viewer to be somebody on the move, make it simple and quick for them. Your display and the access on your website should be intuitive. Font type and colour code The font and colour of the content of your website is a part of your branding. What does your brand stand for? Choose a colour and font that best represents your business, at the same time it must blend with your background. Keep up with the trend by following the “minimalist” path; less is more. As for the colour scheme, you can always go with a colour that is pleasing to the eye, avoid neons.  If you are using two or more colours, make sure that the shades are close to each other in order to avoid odd arrangements. Implement call to actions This is an extremely crucial button that has to be there on your single page website. Call-To-Action is a graphical element, like a button or a hyperlink,  that urges and encourages your visitors to perform certain actions such as subscribing to a newsletter or even buying a product or service. Simply put, your CTA must direct a user on what to do next. This is even more important in sales as it can help in increasing sales rate and promotes your product.  Your CTA must be concise, logical, compelling and visually outstanding against the background.  Honor the white spaces Like we have mentioned above, less is definitely more. When you incorporate white spaces on your website, it gives a fresh effect to the overall look of the page. Too many texts and too many images would certainly result in the withdrawal of your visitors. Keep it clean. Mobile optimization For this, you can build your website from scratch, based on a custom engine. The key is to create an adaptive design that will automatically sit in accordance with mobile devices. In case you are using an already available CMS like WordPress, there shouldn’t be any problem in adapting it to the mobile version. It is good to remember that most of your visitors would be operating on their smartphones. Content and graphics go hand in hand, therefore make sure that your content aligns with the images and display. A well designed website will have an impact on your offline and online business performance. It is also important to never stop testing. In order to see how your website is performing, always evaluate conversion paths and see how far your users are scrolling and where they are clicking.  If you require further assistance with building your one page website, do not hesitate to reach out to us. We are a website designing company in Delhi that has been helping businesses develop in all spheres. 


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