marketing – Your One Stop Digital Solution



Have we learned anything since Cambridge Analytica?

In 2018, when Christopher Wiley blew the whistle, the world acknowledged for the first time, how their data could be used to manipulate their minds. Facebook profiles of 370,000 people were used to create a psychological strategy pertaining to more than 87 million profiles, 300 times the initial number, without their consent. The goal was to influence their votes with fake news and directional campaigns, and influence the US Presidential Election. The Cambridge Analytica (CA) and Facebook scandal might be the epitome of corruption in data usage. The end result was massive negative marketing against Facebook. #DeleteFacebook campaign trended all across the world. More than 26% American users deleted Facebook from their phones. But it was never just about the company and their work. Neither was it about one of the biggest companies in the world, overseeing a massive embezzlement below its nose. It was about businesses, including Facebook, taking more data from people than needed and giving away more than they should–often asking permissions in a hidden print–if at all.  It has been more than a year since the issue became a front page news in every newspaper. Yet, a year on, have we learned anything from what sparked the greatest privacy awakening? The biggest apparent outcome is that people seek control over their information. There is a feeling that companies can no longer be set free to regulate themselves and many states in the USA have started acting over it. Vermont implemented a law that had compelled data brokers to register with the state. In the coming January, California is implementing a law which will give residents the power to opt out of having their data sold. The Congress is deliberating over a federal data protection law. And it is not limited to just the United States. In February 2019, the UK parliament published a report based on testimonies from CA directors, Facebook executives and dozens of witnesses. It concluded that the Silicon Valley’s tech platforms were out of control, specifically pointing out to Facebook. Alongside the government bodies and agencies taking actions, users also became much aware online. According to a survey published by the Atlantic, around 80% of the people are concerned about their privacy over the internet, and around 83% say that they self-censor on social media. Herein, self-censorship has been defined as “stopping yourself from posting something you might otherwise want to share, because of concerns about privacy“. Around 10% of people reported deleting or deactivating their Facebook accounts.  Here are 5 key takeaways for users to keep their data safe online:  The internet is full of dishonest players.There are many legitimate-looking organisations that are waiting to phish your data and use it in any way that they want. If a software or application asks for your data, it must be transparent and unsuspicious to its purpose. It is essential to know what your data is being collected for, before you authorise its use. You can be easily mislead.Organisations that engage with communities need to be proactive and must state their privacy instructions clearly. Giving easy to understand guidelines is necessary to build trust. The whole system can be misused.The CA scandal is the biggest example of how outside influencers can manipulate information and influence decisions. Community engagement professionals need to be vigilant and must inspect the data that organisations gather for potential manipulation. If something looks out of the ordinary, it must be investigated further. Privacy must be an option.All users on a platform must ensure that there is a basic guarantee of privacy. It must be ensured that their data is safe, secure and not used for purposes other than the ones stated when the consent is given. The world is connected more than ever before.Many people in the world do not realise how much data is being generated on social media networks or how this data can be manipulated. Today, users are more engaged over the internet than ever. Whether its contacts from work or friends from school, many of us feel disconnected if we take ourselves from social media platforms for a while. It’s good to be on such platforms, but it is your prerogative to understand what information to share and what not to. As people spend a lot of time on the internet it is their responsibility to be safe. Yes, social media is a great source to disseminate information, but user discretion is advised.

online business plan

Design an exemplary online business plan from scratch

With a boom in online business, ensuring your business stands out from the rest requires the right planning and direction. Building a compelling online business plan instead of jumping straight and executing your idea will help you achieve each milestone.  An online business plan will help you determine: your short-term and long-term goals the time you will require to achieve your goals the cost and budgeting A. Know your business Evaluate your business with perspective to the following points. Define your products or services: One thing business should take care of is pre-defining the products and services they would want to offer. It is often seen that management while establishing a business either narrow down previously decided products/services or add up new ones. Businesses need to precisely define the products or services they want to begin with. This eliminates confusion at a later phase of your plan. Of course, as you grow your business, you may add more to your list.    Examine the business type and sector: Once you define the products or services, examine which sector your business falls into. Research thoroughly about the sector and the customers you would cater to.  Setting up goals: Your online business plan must include goals for a better understanding of your plans. You can create one by evaluating your current stand and by when you want to achieve those goals. For example, you are building your website from scratch and your goal is to convert five leads into business. Formulating the roadmap ahead can look like the following:- B. Designing and building your website A very important aspect of any online business is a website. Your website is 24*7 face of your online business. Finding and purchasing your domain name: The domain name is the address of a website. For example, is the domain name of Google. A domain name is unique for a website and cannot be shared with any other website. You need to purchase one so that you have a unique address for your website. Buying a suitable web host: To ensure a website is up and running 24*7 requires supercomputers. A web hosting service provider will ensure that your website flashes up on a computer screen at any given point of time. Buy yourself a webspace from a web hosting service provider. We understand domain name and web hosting may sound tricky. If so, you can consult an IT solutions company. Website designing: A great user interface means a better conversion rate. For a website to have a remarkable user interface, invest time and money in creating an exceptional web-design. Being one of the best website designing company in Delhi, we ensure that the design is not only aesthetically appealing but also in compliance with Search Engine Optimization (SEO).  Website development: After designing, the web needs to be made dynamic. Website development is the process of building and maintaining the website. Web development requires a variety of programming languages, tools, and frameworks.  C. Craft a compelling marketing plan Market research: Before drafting a marketing plan, you need to research about the competitors and customers. Look for what your competitors are doing to entice the audience. Build your audience list for social media campaigns and other online campaigns based on your research. Crafting a marketing strategy: Build a marketing strategy in accordance with your goals. Include some unique marketing ideas. Think of what can be done differently to draw the attention of your customers. Make a list of online channels where you would like to market and build a marketing plan accordingly.  Start designing your online business plan prior to implementing your business idea. This will take you a long way in achieving your goals and climbing the ladder of success. 

business newsletters importance

Are business newsletters still relevant in 2019?

Newsletters are one of the oldest digital solutions for marketing, and are still widely used to promote campaigns today, as is email marketing. With the speed of digital transformation and the emergence of inbound marketing, it is striking that this strategy dating back to the 1970s is still appreciated by marketing specialists. Here are five reasons why newsletters are still relevant: Efficiency . Newsletters are fast and cheap compared to some digital solutions like advertising. They are also easier to manage. Scope . A single newsletter can reach a large number of customers. Real time . Newsletters arrive instantly. So you can get results quickly. Insights . The campaign management tools allow you to follow the user behaviour as each newsletter is opened. Personal . Some digital solutions will always remain important for marketing because they enable personalisation of content as per the individual reader. Newsletters are one of those solutions. Newsletters have evolved over the decade. Today, newsletters are used as digital campaign tools in order to convert prospects. A diversified newsletter offer would help companies reach a wider audience and convert more leads. Given the value of converting leads, it’s important to understand how the email experience has influenced today’s consumer expectations of newsletters. 4 tips to improve your business newsletters. Here are four ways to improve your customer’s email marketing experience. Make the subscription fast and easy. The customer experience starts from the beginning (the first point of contact) of the relationship with your business. Make sure the subscription process is fast. Your registration form should be extremely easy to find on your website and as short as possible. You can even break it down into steps if you have more than one newsletter, or require your user to fill out a detailed information form to access the newsletter. Think about your subject. Capture the attention of your reader with the first 40 characters of your subject line. Choose your words wisely and do not waste space. Your subject line should be short, summarizing the content of the message – and preferably without symbols or special characters. Create relevant and personalized content. Examine the interests of your customers using the data you already have. Your information does not need to be highly targeted; it may be specific to the time of year or a particular upcoming event. You will increase commitment and start developing loyalty. Above all, be authentic! Perfect on mobile. Visual layouts are of utmost importance. Mobile is the priority. Most people use their smartphones to read their emails today, which has a huge impact on the design principles. Modern newsletters must be perfect on small screens otherwise they risk losing the attention of their readers. Single-column design using high-quality full-screen images and minimal text is a popular trend in visual communication. Use a “Learn More” button to save space. Anyone interested in the subject will follow the URL and read the full article online. However, keep in mind that despite the overall speed of the Internet that has grown dramatically in recent years, there are still some bandwidth limitations for mobile data. It will therefore be necessary to pay attention to the performance of online content. Conclusion. As you can see, newsletters are a powerful and essential tool for converting leads, if used correctly. Be attentive, create a quality experience for your target audience and remember that the newsletter is a point of contact with your audience and is a medium that represents your brand. Make sure your newsletters play in your brand’s camp not against it.

Amazon's Prime Day Key takeaways

Amazon’s Prime Day : Key takeaways for marketers

Could it be the biggest day for online business? It is certainly set to be. Amazon’s Prime Day is bigger than ever, as this time it is going to be live for a whole 48 hours. The Amazon Prime customers are set for a treat as the e-commerce giant brings its Prime Day sale this weekend. The deals cover enormous discounts on selected products as well as over 1000 new products are set to be launched on the website.  The date of the sale has been announced as 15-16 July. Interestingly, it is not the date that is exciting the customers but the duration of the sale which is going to be the longest ever. Last year this sale was on for 36 hours, starting on 16th July. However, this year Amazon planned to give their customers of joy of 12 more hours, making the sale a full 2 day event. Moreover, last year’s sale witnessed over a 100 million shipments by over 89 million visitors. Therefore, it is fairly natural for the company to go all in and make it bigger than ever this time. The Prime day events give a lot to learn lessons to marketers to become more competitive. Let us look at some of the key strategies takeaways for marketers associated with different brands. Prime Day Key Takeaways Amazon’s Prime Day will certainly continue to be “the shopping period” for Amazon customers. However, this wouldn’t just be an opportunity for brands to earn customers but also a day for marketers to learn from. There could be various strategies that marketers could implement and adopt before running their next campaign. Let’s have a look at some. Check the market. It won’t be worth it selling a shoe to someone who is looking for a t-shirt. Hence, understanding your customers’ needs or what they want is very necessary before running a campaign. Scan your data, build inferences and then proceed with the marketing. Amazon does this with the implementation of various technical concepts such as data mining. But this could be done without advanced tools as well. Keeping a track of your customer is not that difficult. Regular forms or surveys can be created that could on the one hand be engaging for the customer and on the other, informative for the organisation. Prime Day thus offers brilliant deals to their customers depending on their needs. It thus embeds the idea of buying a product that they need at a very discounted rate. Eventually most of these customers end up buying these products, as displayed by Amazon’s conversion rates. It is hence, the end result of good marketing. Check the competitors. Learning is a process that never stops. Why not learn from sources that are better at it! There’s a reason why someone is at the top. Find out why.It isn’t just about fortune or resources that someone leads the market in terms of selling their products or services. It could also be about how they present their products. Analyse your competitors and what techniques they are implementing to conduct good business. Outline your differences, their qualities, their website, their presentation, etc. basically anything that could be a reason for them standing out the rest. Hence, work on the conclusions with your organisation. Learning is a process that never stops. Why not learn from sources that are better at it! Check the attention. It is great for an organisation’s business if someone influential could endorse them. Amazon hires great influencers to advertise for them. However, this cannot be affordable for everyone or every company. Nonetheless, in today’s digital world, an advertisement is not always necessary. There are various ways to get in touch with an influencer and make them talk about your product. They could write a blog, post pictures, share a video or even share any of your social media pages, which could be both affordable and eventually beneficial for the business of your company. Moreover, for this to be successful, make sure you create great content for the landing pages and website. At Nuclay, we help companies with digital marketing services, business consulting services and digital solutions for everything that you need to grow your business. Check the email. From every update to every follow-up, email is still the one solution for you to converse directly with your customer. Emails let your customers know that you care. It could be very difficult for Amazon to contact each customer, especially when they are using FBA (Fulfilled by Amazon) products. Fortunately, there are solutions for such scenarios. Companies use automated responses to update their customers and migrate any issue in any case. Therefore, marketers must make sure to engage with an email service that helps them automate their mails, set up a thorough sequence and determine what mail to send to them at what stage of their customer cycle and ensure quick reply to queries. Apparently, there are so many things that a marketer can learn from Amazon’s Prime Day.  Test out the marketing strategies that interest you; double down on what works and cut what doesn’t.

Email Marketing

Email Marketing : A Beginner’s Guide

“Old is gold”, yes it is. Even though artificial intelligence, chatbots and virtual reality are in their prime, but come what may, email has never lost its ground when it comes to digital marketing services. Why? Let us have a look. Emails, when built carefully, are a direct entry for any marketeer into the minds of their audience. No need for any heavy algorithms or investment of money; just proper content and the right choice of emailing software could build you a lead or a potential customer. Moreover, it’s not just about marketing that makes ‘Email’ an integral part of customer orientation, but it is a major go-to tool to drive customer attention towards any product. They do not need to visit any blog or website. Just a little crisp gist about what you have to offer would do. Greater the driven attention greater the number of customers; the greater the number of customers, the bigger the business. Want to know how Email could be your first step in growing your business? Here we present to you a beginner’s guide to Email Marketing. Let’s Get Started The first thing that you need to initiate is contacts, rather email lists. Remember, shortcuts are never a path to success, similarly we would never you to buy any contacts from third party organisations. Hence, we start with the most important thing, that is, the permission to email someone. You shouldn’t email anyone until and unless you have the permission to mail them. This permission could be obtained through various channels, such as, getting an approval to receive mails by a square-button-tick at the end of a registration form in your company website. It depends on the user if he/she opts in or out of the service. There are numerous tools available over the internet that could help you build such opt-in forms. However, once you get the permission, you are eligible to make the user a part of your list. Extending the contact-base Even though opt-in forms are the first option that company’s use to build a contact-base, it is not that successful as not many people might end up opting the favourable. What do we do then? We use a compelling offer. Lead MagnetAn offer, that doesn’t cost you anything neither the recipient, like as a legal bribe in exchange for an email address. Lead magnets could be anything ranging from a eBooks, PDFs, MP3 files, free trials, coupons, quizzes, etc, basically anything you want as long as it provides value to your visitors for free. A good magnet should be easily consumable, should be something useful or improving for the visitor and must be immediately available. If you serve a 300 page manifesto to the audience, obviously it won’t make you gain traction. A good Opt-in FormThe basic motive behind your Opt-in form is to make your lead magnet appear beneficial, so that your visitors subscribe to whatever you offer. The foremost step to build an effective Opt-in form is to give it an enticing headline and make sure it clearly describes the big benefit of your lead magnet. Then, add a brief description so that the user can get the clear idea even by skimming through it. Filling a form is like a conversation, hence try and make it attractive with graphics or a mock-up of the lead magnet. For example, a photo of a person pointing towards the opt-in form is one of the best ways to boost the interaction. Once you are done with the form, you need to find a suitable place to fix it. Figuring out a suitable place is necessary so that the user finds it easier to access. (Some of the highest converting places to put your optin form here) Noticeably, exit-popups have worked the best for making users subscribe to your website. These pop-ups show up exactly at the time when the user is about to leave your website. They mostly convert because when the user leaves your website, they mostly have read your content and might find it useful, hence, could end up subscribing to it. Moreover, they don’t hinder the reading experience as they are only triggered when the user is leaving. Personalisation Many would tell you to build a huge email list and get on with it. But our digital marketing solutions state otherwise. What we provide you with is a proper segmentation of your email list that offers effective marketing. Take a look how. What is Email Segmentation? What if you tell a person about offers related to water dispensers when they are looking for air conditioners? It is totally not useful information for them, isn’t it! Similarly, rather than broadcasting an email to an entire list of emails, send it to those who might really make use of the information provided. Break down your subscribers into relevant groups based on specific criteria so that the emails that you send to them could be further personalised and contain relevant content. What happens when you perform Segmentation? First of all, relevant content attracts most. Hence, segmentation increases open rates, click rates, decreases your unsubscribe rates. That is why it is a smart move to market whilst employing segmentation to drastically improve your effective rates.  Segmentation also helps you organise the actions being taken by your subscribers. Did they fill a certain opt-in? Did they purchase a product? Visited a specific page? Downloaded a specific item?  Also, Segments make it so much easier to know what subject lines and messages to write that will entice the users to open and engage with your email campaigns. Increasing your Open Rates Here is the most important part : How to make the user open the email and engage with it! It is why you put all your hard work. There are several factors influencing this. Let’s have a look at them one by one. Avoiding Spam FiltersThe first thing you don’t want happening with your email is that it ends up in


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