digital solutions – Your One Stop Digital Solution

digital solutions

Best Customer Engagement Strategies
Digital Marketing

Best Customer Engagement Strategies to Boost Brand’s Growth

We are all aware of the competitiveness in the business industry that comes with this era. One of the key solutions in order to stay on top of the game is promoting and sustaining engagement among the audience. Creating and adopting digital solutions are a great way to go about it; it only strengthens the foothold of your brand or organization in the industry. Customer engagement is all about building an intense bond with your customer so that brand awareness and customer loyalty stem out of it. This can be achieved through marketing campaigns on social media, updated and new content on the website, email marketing campaigns and responsive CTA buttons on your site. This will persuade users to spend more of their time on the website to obtain pieces of information such as ebooks and subscriptions. Personalized content There will be an increase at the rate in which your audience engages with your brand, once you start creating personalized content on your website. This will help you present your brand as one with a personality, people like the feeling of talking to a human being rather than just another brand. The chat box for instance can be personalized, encouraging visitors to engage and converse.  Personalized direct communication First you begin with content on your website, then you focus on one to one communication with your customers. An ideal way to uplift a brand is to strike a personal communication with your customer, this will make the customer more attentive towards you and what your brand wants to convey. An automated email to your customers is a perfect idea; this will be based on actions such as anniversary, birthdays, promotional offers, sign-ups and the like. A purchase recommendation based on their interests will definitely help you gain the attention and trust of your target audience. A lot of companies also send questionnaires aimed at understanding their customers better; questions may attempt to find out where the customers generally shop and what style is their favourite.  The Barter system By this, we only and simply mean that there should be a reward for any action that your audience takes at your brand’s behest. The concept of Barter system plays an extremely important role in this strategy. When a request is made to your customer to share a feedback or leave a review based on your services or product, offer something in return. This can be in the form of a discount, coupon or a special offer. This will create an engaging relation, that can in turn lead to more involvement of your customer in the future.  Blend with social media A lot of social media apps are mobile friendly, this makes it all the more necessary to be present on social media and share your story. Digital solutions do not have to be expensive all the time, it can also mean making do with what is already available. You can create social media stories using testimonials from clients. You can also post videos where your customer talks about the service that you’ve provided. For instance, there is IGTV on instagram that you can make use of. These kinds of social media activities will increase your brand presence, its popularity and will also help you in earning appreciation for your good work done. You can also reach out to influencers and request them to review your products in exchange for goodies. There are just so many activities that can be done on social media. Analytics system Technology today has given birth to an affordable analytics system that has made the customer’s engagement with the service or product, more accessible. An analytical system provides more visibility of the customer interaction with the product and services. The system also enables your organization to gather data, the data thein is used to prepare the required report to identify and analyze the loopholes and performance of the campaigns. By using an analytics report, you can evaluate where you are lacking and succeeding. It shows you where you need to pay more attention in order to drive better customer engagement. The rules of running a brand doesn’t stop at customer engagement, it also involves other plans and digital solutions that will keep your brand thriving. For digital marketing campaigns that work, you can always reach out to Nuclay here. 

business newsletters importance

Are business newsletters still relevant in 2019?

Newsletters are one of the oldest digital solutions for marketing, and are still widely used to promote campaigns today, as is email marketing. With the speed of digital transformation and the emergence of inbound marketing, it is striking that this strategy dating back to the 1970s is still appreciated by marketing specialists. Here are five reasons why newsletters are still relevant: Efficiency . Newsletters are fast and cheap compared to some digital solutions like advertising. They are also easier to manage. Scope . A single newsletter can reach a large number of customers. Real time . Newsletters arrive instantly. So you can get results quickly. Insights . The campaign management tools allow you to follow the user behaviour as each newsletter is opened. Personal . Some digital solutions will always remain important for marketing because they enable personalisation of content as per the individual reader. Newsletters are one of those solutions. Newsletters have evolved over the decade. Today, newsletters are used as digital campaign tools in order to convert prospects. A diversified newsletter offer would help companies reach a wider audience and convert more leads. Given the value of converting leads, it’s important to understand how the email experience has influenced today’s consumer expectations of newsletters. 4 tips to improve your business newsletters. Here are four ways to improve your customer’s email marketing experience. Make the subscription fast and easy. The customer experience starts from the beginning (the first point of contact) of the relationship with your business. Make sure the subscription process is fast. Your registration form should be extremely easy to find on your website and as short as possible. You can even break it down into steps if you have more than one newsletter, or require your user to fill out a detailed information form to access the newsletter. Think about your subject. Capture the attention of your reader with the first 40 characters of your subject line. Choose your words wisely and do not waste space. Your subject line should be short, summarizing the content of the message – and preferably without symbols or special characters. Create relevant and personalized content. Examine the interests of your customers using the data you already have. Your information does not need to be highly targeted; it may be specific to the time of year or a particular upcoming event. You will increase commitment and start developing loyalty. Above all, be authentic! Perfect on mobile. Visual layouts are of utmost importance. Mobile is the priority. Most people use their smartphones to read their emails today, which has a huge impact on the design principles. Modern newsletters must be perfect on small screens otherwise they risk losing the attention of their readers. Single-column design using high-quality full-screen images and minimal text is a popular trend in visual communication. Use a “Learn More” button to save space. Anyone interested in the subject will follow the URL and read the full article online. However, keep in mind that despite the overall speed of the Internet that has grown dramatically in recent years, there are still some bandwidth limitations for mobile data. It will therefore be necessary to pay attention to the performance of online content. Conclusion. As you can see, newsletters are a powerful and essential tool for converting leads, if used correctly. Be attentive, create a quality experience for your target audience and remember that the newsletter is a point of contact with your audience and is a medium that represents your brand. Make sure your newsletters play in your brand’s camp not against it.


Get in touch

Gurugram Office

Dehradun Office

Scroll to Top