CRM – Your One Stop Digital Solution


Salesforce trends 2020

Popular Salesforce trends to watch out for in 2020

As a critical engagement platform, Salesforce has grown and emerged by connecting brands and employees to their customers. A lot of organizations are adopting Salesforce to manage their work better and improve operations. A Salesforce development company is the ideal approach for any brand that wishes to align itself with Salesforce. Nuclay Solutions is a good example, with its certified experts that can guide you through the process of adopting the system. There have been many predictions that are doing the rounds as to what could be in store for and through Salesforce, let us have a look at the various trends that are expected to dominate the system and the industry this year. Upgrade for all Salesforce users As per the Spring’19 release notes, Salesforce has made it known that only the more intuitive and user-friendly Salesforce 2.0 (dubbed ‘Lightning’) will receive important upgrades. This now means that users of the older and ‘classic’ rendition will be missing out on numerous modern, productivity-enhancing features. Currently, there are different exciting new features that are already and only available on Lightning. This includes Einstein, customizable dashboard, Snap-in chat, Smart Macros and calendar enhancements.It is now time for organizations to urgently migrate from Classic to Lightning. A failure to do this would mean risking to be left behind in the race for effectiveness and efficiency. It is clear that Lightning is the immediate future and the adoption of smart change management tactics is the need of the hour.  Einstein Voice A lot of us love Alexa and how it functions, well here is the Alexa of Salesforce. Einstein works by enabling users to conversationally interact with the Salesforce platform. This interaction can be done through the mobile app or smart speakers e.g. Alexa, Echo, Google Home. This brings about empowerment among users by driving operations and tasks through spoken instructions; it uses AI to suggest changes, updates and set reminders. There are numerous customer success stories from the pilot that indicate that Einstein Voice is the next big thing or adoption to drive productivity and customer success. “It would not only be more convenient but will also help in improving the quality of work”, says Ranbir Das, Nuclay’s certified Salesforce trainer. This surely can be seen as a promising addition for all techies in a Salesforce development company and business owners. Salesforce Blockchain A low code software that offers the open-source Blockchain technology from the Hyper-ledger, Salesforce Blockchain is the main asset of the lightning platform and it makes it possible for users to move, monitor and handle their own apps, networks and other workflows. It also initiates companies of partners and several third parties. A distributed set of public ledges is offered by Blockchain, and these can be shared in between all the secured partners, it enables them to organize a variety of used cases. The data that gets combined with main CRM workflows, which in turn helps in developing the latest business process and samples for sales, marketing, services and other related set of tasks. More power to CRM There has been a handful of acquisitions made by Salesforce in the year 2019 and a majority of those acquisitions has reached up to billions of dollars. Through acquisition, it is evident that Salesforce aims to bring about different technological edits into its future CRM offering. Some of these changes would include location-based intelligence software integration (MapAnything), synchronizing enterprise data in the cloud (Griddable) and improving field service offering in Salesforce Service Cloud (ClickSoftware), among others. Salesforce,this year, is highly likely to expand its CRM solutions targeted specifically to meet the requirements of specific industry verticals. In order to support this, Consumer Goods Cloud and Manufacturing Cloud has been introduced by Salesforce, respectively for the retail and manufacturing industries. Customer satisfaction Surely, data analysis, data and system integration and AI are all striking trends. But the ultimate goal is to improve customer satisfaction and experience. This factor is currently put at the centre of the ‘Goliath’ CRM’s strategy. Even the State of Sales report 2018 mentions that for Salesforce, customer satisfaction is highly expected and anticipated to become the #1 sales metric. It is also highly important for entities like Salesforce to prioritize the mobility needs of sellers that are not being fulfilled. The introduction of better mobile networks is now making it all the more necessary to improve the security, speed, and reliability of consumer-grade mobile experiences and enterprise. With an attempt to break technical barriers between sellers and selling, Salesforce has now introduced mobile SDK which enlarges its mobile capabilities beyond just field service agents. The above points can help business owners and IT team of a Salesforce development company to see the disruptive technologies that can help an organization achieve the maximum ROI. Be sure that you invest in the analytics-driven and personalized digital adoption platform to grow your business. 

Salesforce’s CRM vs Microsoft Dynamics 365 - Lets Compare

Salesforce’s CRM vs Microsoft Dynamics 365: Let’s compare

The most crucial aspect of your business is your customers. If they are not satisfied, eventually your business is going to suffer. That’s one reason, today, businesses are adopting customer relationship management (CRM) software into their business strategy.  Given the importance of CRM, today hundreds are available in the market and another hundred is flourishing – Salesforce’s CRM, Microsoft Dynamics 365, Sugar CRM, Zoho CRM, Hubspot CRM to name a few. Call it a boon that you have many an option to select from or call it a bane that these numbers are paralyzing your decision of selecting the best. Hang on! We are here to help you. Let’s compare We won’t be taking you through a number of CRMs. We are here to help you decide between Salesforce’s CRM and Microsoft’s Dynamic CRM – the two long-standing rivals of the industry. Both platforms offer a robust CRM thus increasing the sales and serving their customers/clients even better. In the battle between Salesforceand Microsoft Dynamics, third-party integrations and add-on options make Salesforce’s CRM apt for large and evolving businesses. Since the past 20 years, Salesforce has managed to build a $13 billion company largely on its CRM application based on cloud. Salesforce expects these numbers to climb to $16 billion in the coming year. Our verdict! Even though Salesforce is the number 1 CRM today, embracing and adapting to the system is a struggle, especially for a small business. Getting it implemented and boarding a team having hands-on experience might be one big task, but once done no other CRM can beat the powerful and robust Salesforce’s CRM. The other facade of the story is that a large number of businesses still thrive on Microsoft Outlook and for them transitioning to Microsoft Dynamics 365 seems to be far easy. If you are a large business and planning for an expansion, go for Salesforce’s CRM. If you are a small business, still having a hold on Microsoft outlook and heavily relies on Microsoft products and looking for a CRM then Dynamics is your answer! Looking for a Salesforce certification training course? You have reached the bottom of the article. Well, it should be that you are interested in Salesforce! And if you are looking for Salesforce Administrator and PDI certification training sections, you have landed at the right place. Our course curriculum not only discuses the concepts but provides live training sessions so that you put your knowledge into action.

salesforce platform developer one certification

Salesforce Platform Developer I – Getting Certified

While attending a seminar on Customer Relationship Management (CRM) software a few years back, I stopped and thought about the rising popularity of certifications. Over the last few years, the trend has picked up in the IT industry. One that gained popularity is the certifications provided by Salesforce. Salesforce offers a huge number of certifications to choose from. One of them is the Salesforce Platform Developer I (PDI) certification. Why get PDI certification? Salesforce, the world’s number 1 CRM is being extensively used by companies to streamline and better manage their sales, marketing, and customer relations departments. The said CRM is brewing and it’s inevitable for a developer of the platform to not get certified. The Platform Developer I certification would not only sharpen your developer skillsets but would propel your career to greater opportunities. Gain a competitive edge: Set yourself apart from the herd of Salesforce developers. The certification shows that you have a demonstrated commitment to excelling in your profession. Path to continuous learning and growth: Certification is the road to expanding your knowledge and skills.  A silver bullet on your resume: In today’s competitive landscape, one needs to be in the spotlight. With a PDI certification on your resume, you stand a strong chance to get noticed by reputable salesforce recruiters. Get hired: Hiring managers usually have an eye for certifications. Candidates certified in their respective fields are likely to get shortlisted by hiring managers. Sounds important enough? Well, if yes then let’s have a look at how you can earn the certification.  Pave the way to success! The Salesforce Platform Developer I exam is what you need to get through to earn the certification. The exam layout is somewhat as given below:- Topic Weightage Logic and Process Automation 46% Testing 12% Data Modeling and Management 12% User Interface 10% Debug and Deployment Tools 10% Salesforce Fundamentals 10% One should be well versed with the core concepts of Apex, Visualforce and Lightining skills. You may refer to the PDI exam guide for prerequisites to take the exam.  To help you through your learning journey, Salesforce has knowledge-sharing platforms built. These platforms have an extensive set of study modules, all that you need to take on the certification exam and be successful. Join Trailhead and Trailblazer community:- Trailhead is a learning platform where developers and administrators can learn Salesforce features through an interactive online tutorial series.  A platform where your questions get answered, local meetups happen and where one may submit their ideas, Trailblazer community provides a great learning opportunity. One may connect with the users, product specialists, partners and employees of Salesforce over Trailblazer community Earn badges and superbadges:- Badges, as defined by Salesforce, are “little bits of digital flair”. Badges are bestowed to someone for almost every kind of activity that they perform on Salesforce stack Exchange. The next step towards getting certified is earning superbadges – a Salesforce domain-level, skill-based credential.  While badges are conferment for what you have learned, Superbadges represents your ability to apply learnings to solve complex business problems. Create your own learning playlist on Trailmixes:- Trailmixes is your personal, custom created learning series on Trailhead. Pick your favorite trails, along with modules, projects and the superbadges that you earned and create your custom Trailmixes. Get certified:- Take the exam and hit the bullseye!  Looking for a Salesforce certification training course? You have reached the bottom of the article. Well, it should be that you are interested in Salesforce! And if you are looking for Salesforce Administrator and PDI certification training sections, you have landed at the right place. Our course curriculum not only discuses the concepts but provides live training sessions so that you put your knowledge into action.

A beginner’s guide to CRM
CRM, Information

What is Customer Relationship Management? A beginner’s guide to CRM

Imagine, your business a couple of years down the line after you have established your startup. You probably had a few customers or clients back then, but now the numbers are snowballing. Apart from grappling with your core business, funding and workforce, you must be finding yourself entangled in an indefinite thread of numbers. You can abide by the adage “many hands make light work” and can pitch in several people to get your data in the right shape or you may consider the smart way of doing it – Customer Relationship Management. As a growing business, chances are slim that you haven’t heard of a CRM but chances are high that you aren’t familiar with one. CRM, as you might think, isn’t that complex to understand.  A handful of customers isn’t difficult to manage and interact with. At an early stage, you might probably be keeping track of your existing customers manually. Things for the management team take a turn when the business starts flourishing and customers begin to proliferate. Concerns mushroom on how to manage and analyze customer data and interactions in a robust and efficient way. An evolved lead management software over the existing, obsolete ones was the need.  So, what is CRM? Customer Relationship Management (CRM) is a combination of strategy, software, and practices to help businesses improve relationships and interactions with existing and potential customers. A CRM will keep you plugged into everything – customer management, sales management, vendor and supplier management, and more.  The CRM software CRM software is conventionally used as lead management software and as a sales and marketing tool to better manage customer data and hence increase profitability. It brings the entire previous history of a customer, current interaction and outstanding issues all into one cohesive unit. Data flows from across departments – sales, customer service, and marketing. Translate these data into useful business information with CRM software. To summarize, a CRM software is designed primarily for interaction between an organization’s marketing team, sales force, and customers. It allows you to:- consolidate data from across the departments and that of customers manage and analyze the data foster personalized and meaningful interactions with your customers This eventually helps you achieve the goal of retaining and enhancing the relationship with existing customers and acquire new ones. Hence CRM not only increases sales but also helps improve customer retention.


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