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Grow your business with these easy social media tactics
Digital Marketing

Affordable social media tactics to help you grow your business

An absolute fact in today’s world is that business and social media have become inseparable. It is very difficult for one to thrive without the other; the relevance between different fields has been made a lot better. There are numerous promoting techniques for social media that are worth exploring. Even if you are a little low on the budget, there are tactics that will be slightly lighter on your pocket, but will nevertheless help you grow your business. We have listed out the different best practices that can help you build your empire. Best quality content A kick-ass content needs to make it to your top priority list so that you may arrive. We have continuously emphasized on the importance of content in our other articles, content on social media handles, ads and websites represent who you are as a brand. There are different types of content that are consumed by the readers, you must know what kind of content you would like to feed our audience. Pay attention to the kind of content that you make available to your audience, curate, review and finalize. Meaningful videos You can always make use of video content, we are able to include this on our list because the videos you make do not have to come at a great price, simple ones can be used too. Let your content tell a story, let it engage with your audience. Begin conversations and awaken emotions. Video content will help you grow your business by contributing to the generation of sales. Email marketing This is one technique that is believed to have a tremendous impact in increasing outreach and closing leads. If you already do not have an existing mailing list, create one and start sending out your business newsletters. Use your emails to let people know where to follow you on social media, you can also use screenshots from your social media on your newsletter. The right platform It is very important to identify and target the right platform; facebook for instance has the reputation of the most widely used social media platform, across all age groups. If you are looking to run your promotions on facebook, then there are options between a paid and unpaid promotion. Be creative and thoughtful with the creatives that you create. Instagram seems a  little more popular among the younger generation today, the prominence of facebook, however, remains. Personalized messages  Your audience may or may not be an existing consumer of your brand or product, but everybody loves to receive a customized message. By putting out personal messages drafted just for them, you will pass on a sense of authenticity and originality. You can begin by setting up ads and infusing personalized content into the same; make use of the different advertising options on social media platforms. You can target and identify people by location, age, gender and more.  Infographics Information is better received when presented in an attractive and appealing manner. You can begin by learning how to create an infographic image. If you do not want to do it on your own, you can take outside help. For instance, Nuclay is a website designing company in Delhi NCR that also proves other designing services. Infographics help in bringing out the creative side of you as a brand, it gives out details as well as attracts more people towards you. Influencer outreach Influencers are those people that are followed by your set of audience. The followers have an inclination towards the recommendation of the influencers, therefore the job here is to get the influencers on your side. You can reach out to them and see if they would like to experience your products and if they like it, they can start posting about it while they get to keep the products. Page/brand reviews Whether you like it or not, people read reviews on social media pages and judge your products partly on those reviews. Get people talking about your brand, make sure that you satisfy your consumers so that they write good online reviews about you and give you maximum rating stars. Online contests can also bring about more engagement and this will in turn drive more people to you. The above methods can be put to use one at a time or you can even club two or three together. Since the main goal is to grow your business, think it through and finalize on the perfect options.

Importance of video content

Importance of video content for online business plan

What is the impact of visual content in a brand’s Inbound Marketing strategy? Should videos be a part of your online business plan or promotions? What is inbound marketing?! If you are new to internet marketing, you probably ask yourself or your digital marketing consultants these questions a lot; and even if you do not understand how it will all work towards sales, you cannot deny feeling that videos are important somehow.  I have been working with startups of all sizes for over a decade now and I can assure you, there is no inbound marketing strategy without visual content. There is no such thing! And there is a science to it. According to the Learning Pyramid, it takes just 3 days to lose 90% of the information we have read. Adding audio -visual content to your content can double the retention rate for your audience. It all goes to show that our memory potential is much stronger for visuals.  So what are the most effective types of visual content, and how do they fit into your online business plan? Video is a simple way to communicate Video allows you to communicate in a simple way and above all to transmit your messages without interference. Today, there are several ways to design a video, but it must be said that storytelling is much easier to remember for internet users.  Video attracts attention It is interesting to note that Google has 90% of all web search volume, winner by a wide margin, followed by YouTube. By using video in your content marketing strategy, you will inevitably attract the attention of your users browsing online- they are very fond of quality content. By adding video to your various communication media, you will increase brand visibility on the web. Indeed, a video is much more likely to appear in Google search results. In recent years, there have been 3 types of SEO on the Google search engine: natural SEO, video SEO and paid SEO. To get the best results, you will need to combine these different elements.  Videos boost your influence on social networks Social networks have been essential in the content marketing strategy for over a decade and with 3.484 billion active users in the world in 2019, it will continue to be a major influencer. It is therefore important to have a presence, if only through a page on these networks where people live, eat, shop and connect on a daily basis. By using video, you will be able to attract a little more attention from users on social networks. Brands need to figure out how they can offer value and drive the conversation. 65% of people use YouTube to help them solve a problem, can that be your area of expertise?  With a little awareness and experiment, you might be able to figure out what works best for you. The goal is to explain your activity, your products, your approach, etc. Social networks such as Facebook and Twitter are your mediums. Posts with video have 48% more views on social channels, that’s a much higher engagement number when compared with brand videos placed on a website!  Do you want to get started with videos? Make sure you ensure the quality of it. Pay attention to the background, the image and the sound; they must be impeccable in order to please your viewers. This will provide you with essential support for your content marketing strategy which guarantees quality traffic. By quality traffic, we mean people who are really interested in your products and services. Bonus tips! for a successful video – create a branded editorial byline, linking back to your own site  – be concise: Great videos are under a minute.  – take care of the quality: The more beautiful your images, neat graphic design, the greater your chances of maintaining attention. – or give us a call. We are a digital marketing agency in Gurgaon specializing in content and web design services and would love to get your started. 

reduce bounce rates increase conversions
Digital Marketing, SEO

How to reduce bounce rates and increase conversions

High bounce rates in most cases are a signal for poor user experience. They hurt website conversions. What digital solutions and strategies can help decrease bounce rates? In this article, we detail the key factors that will help you reduce this key performance indicator cut down bounce rates. The bounce rate of a page describes the percentage of visitors who leave your website after consulting a single page. It is calculated by the total number of one-page visits divided by the total number of sessions to a website. This “jump” made by the visitor is counted as a session on Google Analytics. During this session, however, only one request is sent to the server. In general, the bounce rate is one of the key KPIs that encourages you to optimize your user experience and content, ensuring the success of your digital solutions. It is then an important ranking factor, used in particular by Google to evaluate your website. It provides information on whether user intent is satisfied or not . By combining this value with the value of the length of stay, it finally allows you to draw conclusions about the usability and attractiveness of your site.  What are the possible causes of a high bounce rate? Your website is a single page with no subpages : in this case, of course, the web analytics tool cannot count the pages that are viewed later, unless the user reloads the page. Tracking may need to be adjusted to analyze visitor interaction on the website (tracking downloads, etc.).  Incorrect integration of the tracking code : digital solutions or each analytics tool in this case, works with a tracking code that must be integrated into the source code of the page to be analyzed. Errors during installation can result in too much bounce rate. Bad design and site design: Visitors do not find what they think they can find on the site, even after scrolling through the content to which their search query refers. A global reorganization of the website can help reduce the bounce rate. Disappointing Content: One who only optimizes his website to rank well is working towards a high bounce rate. If the visitor does not find enough information on the subject he is looking for, he will turn away without waiting. Misleading content: If you promise certain information in your ads, and the website attached is clearly not delivering on that promise, the users are smart enough to recognize a click bait and to say goodbye. For example, if your ad says – Leading Digital Solutions and Technology Providers but leads to a blog post on website designing trends 2020, you are bound to have high bounce rates.  Is bounce rate a bad ranking signal? It depends on many different factors, first of all the structure or the kind of site. If the homepage of your website is the starting point for secondary pages, such as product pages or blog posts, and if the success of your site is based on users opening multiple pages, a high bounce rate on the homepage will not be a good sign. On the other hand, if your domain consists of a single page is a blog or a news site a bounce rate above 80% is not so notorious.  In general, a high bounce rate does not have to be considered negative. A visitor who opens only one URL can also find advantages on this page, as long as he looks at his content more intensively. A high bounce rate generally raises concerns on the one hand against the values ​​presented by Google Analytics, and on the other hand, because of its assessment which is often superficial and incomplete. To judge the quality of your content and bounces, you must therefore clearly define what should be considered as a bounce on your page (for example, users who leave the page in the first 10 seconds). You can trigger an automatic event after a certain number of seconds in your Google Analytics tracking- such as playing a video or audio file—as an interaction.  In fact, a high bounce rate can sometimes be a good thing. Suppose the user is looking for you contact information, working hours, or trying to look you up on social media –  they are likely to find exactly what they need on a single (home) page. Now even though the analytics data suggests a high bounce rate, on closer analysis of other factors like the kind of page, the content on the page, the exit rates- you will find that it was not such a bad thing.  Bounce rates in Google Analytics is a widely misunderstood metric. It needs to be placed in the right context before any meaningful analysis on user behavior and website conversion can be drawn. No data as a single point of reference can reflect an absolutely accurate scenario. All digital solutions are tools only as good as its user. 

content marketing KPIs
Content, Digital Marketing

4 content marketing KPIs you should be tracking

The success of your online business largely depends on how well you plan and execute your digital marketing campaigns. Another aspect you should be paying attention to is knowing what strategy is working and what is not by tracking your progress, against set parameters – otherwise known as Key Performance Indicators (KPIs).  KPIs are metrics used to track and evaluate the progress of your marketing efforts towards achieving your goals. While you keep track of all your initiatives, do not forget to keep an eye on your content – the building block of everything that goes online. From the website to social media posts, what gets displayed on the screen is ultimately content. Here are 4 KPIs for measuring your content marketing initiatives:- KPI #1 Reach  Measuring the content reach can be done by evaluating the Unique Page Views. The number of individuals who have visited your webpage in a given time frame (known as a session) is called unique page views. Google Analytics defines unique page views as “ A unique pageview aggregates pageviews that are generated by the same user during the same session.” Unique Page View is different from pageviews. Let us understand both with an example. If a user visits a webpage 5 times in a single session (usually 24 hours), then it will generate 5 pageviews. But in terms of unique page views, it will be calculated as 1. Unique page views is the ideal metric to know the traffic to your webpage. Tools to measure unique page views:- Google Analytics,Facebook Insights, Twitter Analytics KPI #2 Traffic source Measuring traffic volume is critical for all content marketing initiatives. However, identifying the source of traffic to your website is equally important. Measuring traffic volume by the specific channel or source helps in designing an even better marketing strategy. By learning which type of content is preferred on which platform will help you in better channeling your time and money.  For example, if you run an online business that sells apparel and electronics and you blog on fashion and gadgets in order to drive traffic to your website, learning that your social media campaigns are driving more traffic to your fashion blog and Google Ad campaigns are driving traffic to gadget blog posts will help you promote the right content on the right platform.  Tools to view traffic source:- Google Search Console, SEMRush,, Similar Web KPI #3 Engagement The most powerful way to know how engaging your content is by evaluating the bounce rate. A high bounce rate KPI indicates that your content did not meet your reader’s expectations. Your goal should be to keep the bounce rate KPI as low as possible. This can be achieved when you provide value to your online visitors. Try optimizing your content if your webpage has a high bounce rate. Consider adding more visual elements to your content. Visual content retains people’s attention more than simple, plain text.  Tools to measure bounce rate:- Google Analytics,, Followerwonk KPI #4 Sentiment Analyzing the public’s opinion on your content gives you the ability to know what people are thinking and discussing. By evaluating the sentiment, an online business can understand what content people are interested in. Likes and comment:- with social networking platforms, marketing is a two-way conversation process. People can discussion through comments. The sentiment of comments can be positive, negative or neutral. Analyze the sentiment of comments to know what content is liked by your audience and what is not. Social sharing:- your readers sharing your content with their network is a great way to increase the reach. The more the sharing, the more meaningful your content is for the audience.  Tools to measure sentiment for content marketing:- Content Management System (CMS), Buffer (for social media), Hootsuite, Kissmetrics How content is performing is critical for every digital marketing effort. Be it blog, eNewsletter, eBook or social media posts, knowing the performance of content will help you identify your audience’s interest and the content that needs to be optimized.

business newsletters importance

Are business newsletters still relevant in 2019?

Newsletters are one of the oldest digital solutions for marketing, and are still widely used to promote campaigns today, as is email marketing. With the speed of digital transformation and the emergence of inbound marketing, it is striking that this strategy dating back to the 1970s is still appreciated by marketing specialists. Here are five reasons why newsletters are still relevant: Efficiency . Newsletters are fast and cheap compared to some digital solutions like advertising. They are also easier to manage. Scope . A single newsletter can reach a large number of customers. Real time . Newsletters arrive instantly. So you can get results quickly. Insights . The campaign management tools allow you to follow the user behaviour as each newsletter is opened. Personal . Some digital solutions will always remain important for marketing because they enable personalisation of content as per the individual reader. Newsletters are one of those solutions. Newsletters have evolved over the decade. Today, newsletters are used as digital campaign tools in order to convert prospects. A diversified newsletter offer would help companies reach a wider audience and convert more leads. Given the value of converting leads, it’s important to understand how the email experience has influenced today’s consumer expectations of newsletters. 4 tips to improve your business newsletters. Here are four ways to improve your customer’s email marketing experience. Make the subscription fast and easy. The customer experience starts from the beginning (the first point of contact) of the relationship with your business. Make sure the subscription process is fast. Your registration form should be extremely easy to find on your website and as short as possible. You can even break it down into steps if you have more than one newsletter, or require your user to fill out a detailed information form to access the newsletter. Think about your subject. Capture the attention of your reader with the first 40 characters of your subject line. Choose your words wisely and do not waste space. Your subject line should be short, summarizing the content of the message – and preferably without symbols or special characters. Create relevant and personalized content. Examine the interests of your customers using the data you already have. Your information does not need to be highly targeted; it may be specific to the time of year or a particular upcoming event. You will increase commitment and start developing loyalty. Above all, be authentic! Perfect on mobile. Visual layouts are of utmost importance. Mobile is the priority. Most people use their smartphones to read their emails today, which has a huge impact on the design principles. Modern newsletters must be perfect on small screens otherwise they risk losing the attention of their readers. Single-column design using high-quality full-screen images and minimal text is a popular trend in visual communication. Use a “Learn More” button to save space. Anyone interested in the subject will follow the URL and read the full article online. However, keep in mind that despite the overall speed of the Internet that has grown dramatically in recent years, there are still some bandwidth limitations for mobile data. It will therefore be necessary to pay attention to the performance of online content. Conclusion. As you can see, newsletters are a powerful and essential tool for converting leads, if used correctly. Be attentive, create a quality experience for your target audience and remember that the newsletter is a point of contact with your audience and is a medium that represents your brand. Make sure your newsletters play in your brand’s camp not against it.


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