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Content Writing Services Types

5 Types of Content Writing Services For Your Business

A popular belief both in the world of online marketing and search engine optimization, content does continue to be king. Good content is a necessity in order to grow your business, rank well on the internet and maintain your online presence. The focus of this article is on content writing and how different kinds of the same activity can be useful for your business. A good content writer does not only write, but engages the readers and sparks more curiosity in them. The topic of an article can range from food to fashion, tech to travel and other sorts of businesses. The right identification of target audience is great, but being able to strike a conversation with those right audience is an excellent thing to do. The job of a content writer is to create the right connection through the most relevant words and sentences. For example, if you run a business in Delhi and you wish to have good visibility online, then you should look for a content writing company in Delhi. Let us take a look at the several kinds of content and when to go for which. Press release An announcement is the first thing that comes to mind when we say press release. This is most likely the most popular way of making your presence known to web users. In the olden days, press releases used to be sent to radio stations and newspaper offices. But today, there are e-press releases that do not require so much effort and follow up. Many brands use these platforms to gain more audience. A press release can also contain product pitches. Technical writer This is the kind of writing that requires one to have intense interest in the topic; it sure isn’t everybody’s cup of tea. The content can be about computers, science, technology or even sports. This requires skills and deep knowledge, the main idea is to provide technical and detailed information to the readers. The presentation of this has to be done in a way that would not bore the audience, that is why it is ideal to hire from a reputed content writing company. Guest Posting Here is a process that not only improves a brand’s networking, but also helps in the rise of the brand’s visibility. Your brand can reach out to another platform and propose to write an expert article on a topic to be published on their website, this piece of course would go bearing your name. You in turn do the same for them, this will help you establish yourself as an industry leader. Guest posting includes getting backlinks for your business, on someone else’s website. The credit of the guest post goes to the writer and it will include your brand name along with a link to your website. This is a good way to generate high quality backlinks for your business.  SEO article writer As we have mentioned in our introduction, good content is essential to increase search engine traffic. Unique and fresh are the two main considerations of Google for any website ranking. Keywords are a major part of SEO writing, it is all about placing the keywords strategically in between the sentences for the engine to find it. SEO writers know great depth about search engine optimization and content marketing. Ghostwriting Imagine a person so skilled at his writing that his articles and words become the voice of your brand. Ghostwriters write important pieces on behalf of the business and even the CEO, they fill the spaces where the brand fails to find bandwidth or even motivation. A ghostwriter would be best for e-books, website copies and even though leadership articles. The writer will be paid for his work but the credit in public wouldn’t go to him. It is important to make sure that your articles and copies are free of grammatical errors as these written pieces will stand bearing your name. Finding a good content writing company has also been made easier with social media interest groups; you can simply post your requirement and your inbox will be flooded with options to choose from.

content marketing KPIs
Content, Digital Marketing

4 content marketing KPIs you should be tracking

The success of your online business largely depends on how well you plan and execute your digital marketing campaigns. Another aspect you should be paying attention to is knowing what strategy is working and what is not by tracking your progress, against set parameters – otherwise known as Key Performance Indicators (KPIs).  KPIs are metrics used to track and evaluate the progress of your marketing efforts towards achieving your goals. While you keep track of all your initiatives, do not forget to keep an eye on your content – the building block of everything that goes online. From the website to social media posts, what gets displayed on the screen is ultimately content. Here are 4 KPIs for measuring your content marketing initiatives:- KPI #1 Reach  Measuring the content reach can be done by evaluating the Unique Page Views. The number of individuals who have visited your webpage in a given time frame (known as a session) is called unique page views. Google Analytics defines unique page views as “ A unique pageview aggregates pageviews that are generated by the same user during the same session.” Unique Page View is different from pageviews. Let us understand both with an example. If a user visits a webpage 5 times in a single session (usually 24 hours), then it will generate 5 pageviews. But in terms of unique page views, it will be calculated as 1. Unique page views is the ideal metric to know the traffic to your webpage. Tools to measure unique page views:- Google Analytics,Facebook Insights, Twitter Analytics KPI #2 Traffic source Measuring traffic volume is critical for all content marketing initiatives. However, identifying the source of traffic to your website is equally important. Measuring traffic volume by the specific channel or source helps in designing an even better marketing strategy. By learning which type of content is preferred on which platform will help you in better channeling your time and money.  For example, if you run an online business that sells apparel and electronics and you blog on fashion and gadgets in order to drive traffic to your website, learning that your social media campaigns are driving more traffic to your fashion blog and Google Ad campaigns are driving traffic to gadget blog posts will help you promote the right content on the right platform.  Tools to view traffic source:- Google Search Console, SEMRush,, Similar Web KPI #3 Engagement The most powerful way to know how engaging your content is by evaluating the bounce rate. A high bounce rate KPI indicates that your content did not meet your reader’s expectations. Your goal should be to keep the bounce rate KPI as low as possible. This can be achieved when you provide value to your online visitors. Try optimizing your content if your webpage has a high bounce rate. Consider adding more visual elements to your content. Visual content retains people’s attention more than simple, plain text.  Tools to measure bounce rate:- Google Analytics,, Followerwonk KPI #4 Sentiment Analyzing the public’s opinion on your content gives you the ability to know what people are thinking and discussing. By evaluating the sentiment, an online business can understand what content people are interested in. Likes and comment:- with social networking platforms, marketing is a two-way conversation process. People can discussion through comments. The sentiment of comments can be positive, negative or neutral. Analyze the sentiment of comments to know what content is liked by your audience and what is not. Social sharing:- your readers sharing your content with their network is a great way to increase the reach. The more the sharing, the more meaningful your content is for the audience.  Tools to measure sentiment for content marketing:- Content Management System (CMS), Buffer (for social media), Hootsuite, Kissmetrics How content is performing is critical for every digital marketing effort. Be it blog, eNewsletter, eBook or social media posts, knowing the performance of content will help you identify your audience’s interest and the content that needs to be optimized.


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