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Tips for one page website design
Website Design

7 tips to create a one page website design for your business

In an attempt to improve your online business presence, you may hire the best content writer in the world. But that can go to waste if you do not focus on the look, feel and functioning of your website. Truth be told, images and videos attract people better than beautifully written, yet mere texts. Your website is the face of your brand online, viewers and visitors will form an impression by what they see on your site and how your website makes them feel.  In today’s world, the creation of a simple one page website is definitely one of the best ways to get one’s name (one’s commercial business’ name, to be precise) on the map of the world wide web. This type of website is relatively affordable and usually doesn’t require the connection of APIs, payment gateways or any kind of advanced features.  With this article, we bring to you a few tips that you can consider as you prepare a one page website design for your business.  The background is an important playground Creation of a website is an art that allows you to play with creativity and ideas. The background of the homepage shouldn’t intercept the content of the page; that is why choosing a neutral colour is ideal. This could be grey shaded or even pastel toned. Using heavy images or animations is not a good idea as these take longer to load and may not suit every browser. This in turn can slow down the whole site’s performance. Keep the design simple, fresh and unique.  Side navigation labels As a business owner, you can always decide what kind of navigation you want on your website. In vertical navigation, the menu stays on the left while you can scroll up and down. This technique, however, doesn’t work well on all websites. If you need to provide support to smaller screens with the same menu or you have a lot of texts, then this technique isn’t for your online business. You can have your navigation fixed at the top or you can opt for dot navigation links. Small dots or circles are used for thumbnail preview in dot navigation.  Showcase of products and services The products and services that you provide should be easily visible on your homepage. The positioning and location of these sections make a lot of difference; the graphical image of your products and their details must be clear and crisp. Think of your viewer to be somebody on the move, make it simple and quick for them. Your display and the access on your website should be intuitive. Font type and colour code The font and colour of the content of your website is a part of your branding. What does your brand stand for? Choose a colour and font that best represents your business, at the same time it must blend with your background. Keep up with the trend by following the “minimalist” path; less is more. As for the colour scheme, you can always go with a colour that is pleasing to the eye, avoid neons.  If you are using two or more colours, make sure that the shades are close to each other in order to avoid odd arrangements. Implement call to actions This is an extremely crucial button that has to be there on your single page website. Call-To-Action is a graphical element, like a button or a hyperlink,  that urges and encourages your visitors to perform certain actions such as subscribing to a newsletter or even buying a product or service. Simply put, your CTA must direct a user on what to do next. This is even more important in sales as it can help in increasing sales rate and promotes your product.  Your CTA must be concise, logical, compelling and visually outstanding against the background.  Honor the white spaces Like we have mentioned above, less is definitely more. When you incorporate white spaces on your website, it gives a fresh effect to the overall look of the page. Too many texts and too many images would certainly result in the withdrawal of your visitors. Keep it clean. Mobile optimization For this, you can build your website from scratch, based on a custom engine. The key is to create an adaptive design that will automatically sit in accordance with mobile devices. In case you are using an already available CMS like WordPress, there shouldn’t be any problem in adapting it to the mobile version. It is good to remember that most of your visitors would be operating on their smartphones. Content and graphics go hand in hand, therefore make sure that your content aligns with the images and display. A well designed website will have an impact on your offline and online business performance. It is also important to never stop testing. In order to see how your website is performing, always evaluate conversion paths and see how far your users are scrolling and where they are clicking.  If you require further assistance with building your one page website, do not hesitate to reach out to us. We are a website designing company in Delhi that has been helping businesses develop in all spheres. 

content marketing KPIs
Content, Digital Marketing

4 content marketing KPIs you should be tracking

The success of your online business largely depends on how well you plan and execute your digital marketing campaigns. Another aspect you should be paying attention to is knowing what strategy is working and what is not by tracking your progress, against set parameters – otherwise known as Key Performance Indicators (KPIs).  KPIs are metrics used to track and evaluate the progress of your marketing efforts towards achieving your goals. While you keep track of all your initiatives, do not forget to keep an eye on your content – the building block of everything that goes online. From the website to social media posts, what gets displayed on the screen is ultimately content. Here are 4 KPIs for measuring your content marketing initiatives:- KPI #1 Reach  Measuring the content reach can be done by evaluating the Unique Page Views. The number of individuals who have visited your webpage in a given time frame (known as a session) is called unique page views. Google Analytics defines unique page views as “ A unique pageview aggregates pageviews that are generated by the same user during the same session.” Unique Page View is different from pageviews. Let us understand both with an example. If a user visits a webpage 5 times in a single session (usually 24 hours), then it will generate 5 pageviews. But in terms of unique page views, it will be calculated as 1. Unique page views is the ideal metric to know the traffic to your webpage. Tools to measure unique page views:- Google Analytics,Facebook Insights, Twitter Analytics KPI #2 Traffic source Measuring traffic volume is critical for all content marketing initiatives. However, identifying the source of traffic to your website is equally important. Measuring traffic volume by the specific channel or source helps in designing an even better marketing strategy. By learning which type of content is preferred on which platform will help you in better channeling your time and money.  For example, if you run an online business that sells apparel and electronics and you blog on fashion and gadgets in order to drive traffic to your website, learning that your social media campaigns are driving more traffic to your fashion blog and Google Ad campaigns are driving traffic to gadget blog posts will help you promote the right content on the right platform.  Tools to view traffic source:- Google Search Console, SEMRush,, Similar Web KPI #3 Engagement The most powerful way to know how engaging your content is by evaluating the bounce rate. A high bounce rate KPI indicates that your content did not meet your reader’s expectations. Your goal should be to keep the bounce rate KPI as low as possible. This can be achieved when you provide value to your online visitors. Try optimizing your content if your webpage has a high bounce rate. Consider adding more visual elements to your content. Visual content retains people’s attention more than simple, plain text.  Tools to measure bounce rate:- Google Analytics,, Followerwonk KPI #4 Sentiment Analyzing the public’s opinion on your content gives you the ability to know what people are thinking and discussing. By evaluating the sentiment, an online business can understand what content people are interested in. Likes and comment:- with social networking platforms, marketing is a two-way conversation process. People can discussion through comments. The sentiment of comments can be positive, negative or neutral. Analyze the sentiment of comments to know what content is liked by your audience and what is not. Social sharing:- your readers sharing your content with their network is a great way to increase the reach. The more the sharing, the more meaningful your content is for the audience.  Tools to measure sentiment for content marketing:- Content Management System (CMS), Buffer (for social media), Hootsuite, Kissmetrics How content is performing is critical for every digital marketing effort. Be it blog, eNewsletter, eBook or social media posts, knowing the performance of content will help you identify your audience’s interest and the content that needs to be optimized.


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