Before you learn why you need Salesforce for your business, you must understand what Salesforce as a platform brings to you.
A good online business consultant would always advise you to optimize your daily schedules and prioritize your tasks to make sure customers are not ignored, and prospects are kept in track. Also, you need to make your sales department spend more time with customers so that they close more deals and build you a stronger customer base. All this work can be very efficiently optimized with the use of a CRM (Customer-Relationship Management) software.
You must know that Salesforce is currently the best CRM software out there. It helps your business grow into a more streamlined, effective and efficient organization across all bases. It has been on the market since the late 90s and has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all of your business needs. With its growth, there are numerous agencies that have started to provide Salesforce consulting services or Salesforce development services to help businesses grow.
If you have been hearing about all the talks around Salesforce or even if you haven’t ever heard about it, here is why Salesforce needs your attention:
1. Usability
A Salesforce consultant would surely tell you that it is as easy to use as the websites you visit every day. Just create an account and login from anywhere, collaborate with your colleagues and make use of customer data whenever you want. This is one of the primary reasons why people are starting to adopt Salesforce so much. For your Sales Reps, Salesforce development services would enhance their account access, contacts, opportunities and tasks, all from a single dashboard. It will help them analyze better and make decisions faster. Moreover, it is very easy to navigate between different modules and work cordially with your colleagues.
2. Customizability
The default Salesforce platform itself comes with a wide variety of features. Most businesses could make use of them and meet all their CRM needs. However, while implementing advanced Salesforce development services for your business,, the Admin can make point-and-click alterations via the Force.com builder to configure the solution as per your business process. Whether you add modules or fields, create sale processes or change workflows, it’s all just a click away.
3. Cloud-Based
The first cloud-based CRM and the Platform as a Service ( PaaS) market with Force.com, was launched by Salesforce, with the idea to support the complex real-world business models. It has no capital expenses involved, however, you might have to pay to acquire different licenses while using the software Salesforce’s Sales Cloud has four Editions – SalesforceIQ Starter, Lightning Professional, Lightning Enterprise and Lightning Unlimited – starting from $25 to $300, billed annually for per user/month. Their Enterprise Edition is priced at around $150/user/month (billed annually) and currently holds the maximum number of subscribers.
Salesforce has mastered a secure and sophisticated cloud infrastructure and offers amazing cloud solutions for Sales, Marketing, Support, and Analytics.
4.Advanced Reporting
With Salesforce, your Sales Reps can create their own customized reports to see the accounts they haven’t worked on for a while, or the potential present in the pipeline, the products they have sold, the activities performed and tasks completed as well as enable contract management. These reports and dashboards would help them greatly in measuring their own performance. These reports also help map critical data via graphical formats. These are a powerful suite of reporting tools which help save your time, money and focus your attention on the much crucial aspects of your business.
5. Increased Scalability
When you are opting for a CRM, you are not not just focusing on the present, but are bringing in a solution that would cover your business needs for a long time in the future. Salesforce is highly scalable and the customizability it offers helps modify and adapt to all future specifications. All Salesforce users use the same infrastructure and instance of the software. Therefore, if you implement Salesforce development services, it will allow for automatic and simultaneous updates for all the users on the platform while keeping their data secure. This means you get the latest features with automatic, seamless upgrades three times a year.
6. Integrations
The Salesforce platform is a robust and a well-documented open API. This enables you to virtually make any integration possible. It also helps you map your business processes onto Salesforce more efficiently.
7. AppExchange
The Salesforce community acknowledges that there are other applications which can be used to improve your customer engagement. Thus, it introduced the Salesforce marketplace called the AppExchange. This is a business app store with over 2800 apps (free + paid), that include Salesforce integrations with MailChimp, Xero, Quickbooks, DocuSign, AdobeSign, etc. for small and enterprise businesses, all in one platform.
With Lightning App Builder, Salesforce customers or partners can build/customize an application or page by themselves.
8. Mobile CRM
Salesforce development services come with a great advantage, that it is one of the earliest CRMs to go mobile. Now even if you are out of your office or going on vacations, you can utilize the full potential of Salesforce from your mobile phone.
9. Diverse Community
The types of business using Salesforce is so large and so diverse. Moreover, it doesn’t just help you make much more profit but also helps you realize the purpose of your venture. With the Salesforce Nonprofit Cloud, Salesforce is giving back to the society as nonprofits can streamline their operations with it at a much lower cost. Moreover, with the Salesforce Nonprofit Success Pack (NPSP) Salesforce brings a flexible, open data architecture and pre-built constituent and donor management components for nonprofits across the world.
10. Salesforce is the hot topic in the IT industry today. Go with it and experience it yourself.
Salesforce lets you efficiently put in place different functions of your business so you can achieve customer success. You can sell, service, market, know your customers, and build apps, and much more, all on a single platform. Considering Salesforce development services for your business? Contact us today and give your business the attention it needs!
